Mardi Gras is a time for hedonism to reign free, so why not make sure your cocktail menu is just as experimental and care free as any Mardi Gras party?More>>

The drink’s timeless appeal lies in the interplay of the whiskey and murky, muddled base. The cocktail once again proves the adage about the whole being greater than the sum of its parts. Following are the best-kept secrets behind America’s greatest Old Fashioneds:More>>

If it’s not Cupid’s arrow that adds to a loving atmosphere, then it’s certainly something else. And on Valentine’s Day, usually it comes in the form of a cocktail — a love potion that will entice the most enamored customers to your establishment.More>>

If there’s anything a sports fan at your bar or club needs, it’s a cold beverage. When placating the intense anxiety that comes after kick off, a cold beer sometimes just doesn’t cut it, so add an extra twist with fruit juices or syrups that can change the course of the game.More>>

One of the precepts of modern cocktail culture is the better the liquor, the better the drink. Like the spark of genius, some have it — most don’t. So if sipping a slice of the good life is in your near future, consider expanding your cocktail horizons with a few new, engaging spirits. More>>

Although winter often means snow, cold and frosty nights in some parts of the country, it also is the perfect time of year to keep warm with delightful wintertime cocktails. Cater to your guests' tastes this season, and you'll reap the benefits from the first snowfall until the last.More>>

When presenting a guest with a drinkable dessert option, the first step to success is presentation; interesting eye candy will have your guests spending more for even the smallest taste of luxury.More>>

During the month of December, there is a seemingly endless number of holiday parties and activities you're hosting at your establishment. To prevent guest fatigue before the New Year hits, update your cocktail menu with new, interesting and quaffable choices.More>>

One of the first things you should do as the holidays approach is update your cocktail menu to reflect the season. Think about creating cocktails that include festive ingredients from flavored liqueurs and cranberry purées to apple ciders and Champagne. More>>

Thanksgiving is the perfect time to show appreciation for your loyal guests, so offer cocktails with fresh fall flavors and festive garnishes and reap the rewards. More>>