Vodka’s versatility can transform any beverage from a mundane mixed drink to a signature cocktail. Patrons like it for its simple, pure taste, and bartenders like it for it’s malleability.More>>

Punch is a classic drink that's making a comeback in a big way. Here are some field-tested recipes from some of the top mixologists in the country — try them out at your bar and see profits by the bowlful.More>>

There is no better way to usher in summer than with a refreshing cocktail. Helping your guests cool down and cool off with some of these thirst-quenching summertime cocktails can heat up your bottom line.More>>

Offer your waistline-conscious guests these cocktail options that are low in calories but high in taste. Then watch them slim down as your profits fatten up. Find the recipes here.More>>

O’Charley’s and Houlihan's have cracked the code on skinny cocktails, however, by tapping into select spirits and alternative sweeteners.More>>

Rum is making a comeback in a big way, especially with the help of a few creative bartenders. Here are some examples of ways to take rum beyond the standard drink.More>>

Bartenders don’t have to rely on Margaritas or Piña Coladas to keep their guests happy. Try some of these blended cocktail alternatives that offer a clever way to keep cool.More>>

Add these tequila-based and other Mexican-inspired cocktails to your bar menu for the day — or for any time you need a good cocktail. Then sit back, relax and sip a cerveza as guests party, and you rake in profits.More>>

Drink know-it-all Robert Plotkin has just rolled out Americancocktails.com, so it seemed like a good time to check in with him. Here he explains the secrets behind the site.More>>

The Kentucky Derby is this weekend — Saturday, May 1 — and though the Mint Julep is the traditional drink for the seersucker and oversized hat crowd, other cocktails are perfect for the day.More>>