If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, host a body piercing and tattoo fashion show or contest.More>>

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

Balloon drops aren’t just for New Year’s Eve; they are also a great way to enhance an existing promotion.More>>

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.More>>

Susan Sarandon, co-owners Franck Raharinosy, Andrew Gordon and Jonathan Bricklin opened SPiN in Manhattan two years ago. More>>

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

Anything that you can do to attract singles to your club or bar, you should be doing including booking singles groups, posting info about your club in singles chat rooms and advertising on websites for single people in your area.More>>

Guests will enjoy this fun and easy promotion that will have them collecting leis or beads throughout the night. The person who receives the most, wins a prize.More>>

They say diamonds are a girl’s best friend, so why not make your bar the best friend in town? With the Diamonds are a Girl’s Best Friend promotion, you can work with a jeweler to offer a stunning prize to your guests. More>>

Want to draw in guests on a Friday night, and build loyalty within your bar or nightclub? Then why not host a Suitcase Party? More>>