Bars better be ready with their best foot forward this New Year’s Eve. Provide guests with fun themed drinks, lavish Champagne toasts or cheesy party favors. Read on for ideas.More>>

Information on: the upcoming finals of 2009 Vinos de Jerez Cocktail Competition, Bompas & Parr's world's largest drinkable punchbowl and NYC's Oak Room's Black Friday special.More>>

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>

Frankie’s Tiki Room now hosts a daily double feature movie screening starting at 4 a.m. that is free and open to the public, attracting late-night guests and increasing beverage sales.More>>

Giving new meaning and depth to the term “kickoff,” the group at Lagasse’s Stadium held a book signing with LA Lakers' Derek Fisher in honor of the sports bar’s grand opening on Sept. 25.More>>

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>

The group behind Martini Park has been running a successful Monday night act called “Life is a Cabaret Mondays” since mid-July of this year.More>>

For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

Remington’s Restaurant & Lounge at The Scottsdale Plaza Resort will hold its Veteran’s Day dinner Nov. 10, and proceeds from the event benefit Cell Phones for Soldiers.More>>

Every Saturday from 6 - 9 p.m., the Sierra Gold taverns in Las Vegas host “Ladies Night at Sierra Gold” where they give away Swarovski crystal necklaces and Gold’s Gym memberships.More>>