With just over a month left to prepare for Halloween, you need to be thinking of ways to attract those devilish characters to your bar. First order of business: plan a stellar promotion!More>>

At the Denver Beauty Bar location, “Project Runway” contestant Mondo Guerra reached out to see if the bar would allow him to host a viewing party for the show — now it's a successful event.More>>

Prohibition at the W Hotel Minneapolis – The Foshay capitalized on men's love for bourbon at the Men of Distinction launch party for Maker’s 46, the first brand extension by Maker’s Mark in 50 years.More>>

Looking for a Halloween promotion without the masks, orange and black attire and wild getups? Then take a page from The Anchor in Manhattan, which offered a nautical-themed bash.More>>

Jeff Salisbury, co-owner of Washington Title Fights will hold its first live MMA Event at Fast Eddie's in Virginia, in the hopes of bringing a popular sport into the bar and club spotlight.More>>

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>