There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

St. Patrick’s Day is often the rowdiest day of the year, as many lovers of Irish culture want to pay homage to all things Irish. If you haven’t already planned an event, check out some of these great St. Patrick’s Day promos and get started today! More>>

Sky Blue in Park City, Utah, came up with the Bridal Party promotion. On opening night, they invited female guests to wear their old wedding gowns and/or bridesmaids’ dresses. More>>

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements. More>>

This holiday season, Beam Global Spirits & Wine Inc., partnered with 27 sponsors including Nightclub & Bar for its second annual “Holiday Meals for Military Families” charity program. More>>

Have you figured out what you're doing for Valentine's Day? Take a look at what these bars and clubs are doing for Cupid's holiday.More>>

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>