Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>

Since launching its “Happiest Hour” promotion, staff at Mimi’s Café have seen customers staying longer. Chief Concept Officer Mark Mears spoke with VIBE about Mimi’s "Happiest Hour," promoting the brand and discussing how to create value without losing substance.More>>

Utah Hospitality Association filed a lawsuit against the state over the passage of Senate Bill 314, which eliminates discount happy hour pricing and limits the number of liquor licenses issued. More>>

Mad46, a New York City rooftop lounge, hosts a Summer Movie Night promotion that draws on the nostalgic sensibilities of patrons while offering themed drinks and prizes. More>>

The food truck craze is gaining popularity nationwide, most recently hitting Skinny’s Lounge on Monday, when the North Hollywood nightclub launched The Great Food Truck Happy Hour.More>>

Check out the latest ways to cool down at Artisanal and Ofrenda in NYC and Anthony's Restaurants in Washington, as well happy hour menus available at Legal Sea Foods around D.C., Tidbit in Seattle and Terra Vista in Snoqualmie, Wash.More>>

Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.More>>

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

When Kelley Jones joined the team at the new Todd English P.U.B. in CityCenter in Las Vegas as managing partner, he brought a blast from his past to celebrity chef English’s latest venture: five-cent beers.More>>

Capi Hours devoted to Caipirinhas were held in bars in NYC, Miami, Chicago and LA. The Leblon Cachaça-backed events began Feb. 12, to coincide with the start of Brazilian Carnival.More>>