After-work parties are the best and easiest way to add an entirely new day part to your week. But how exactly do you accomplish this? Find out some tips here.More>>

October is a month full of fruitful promotion ideas for your restaurants: football on the weekends, Halloween right around the corner, and a major coup for any bar or restaurant — Oktoberfest.More>>

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>

Table service is the reigning revenue stream champion for nightclubs in NYC, but the bar crowd is gaining importance as a submarket for owners to pay attention to, as well.More>>

When Kelley Jones joined the team at the new Todd English P.U.B. in CityCenter in Las Vegas as managing partner, he brought a blast from his past to celebrity chef English’s latest venture: five-cent beers.More>>