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Drink Promos
El Vitral Article
The Vital Signs of El Vitral   February 8, 2011

El Vitral Mexican Cuisine and Tequila Lounge in San Diego promotes tequila by holding a monthly tequila tasting event. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>

The Franklin Extra Credit Article
The Franklin in Philadelphia Cashes in on Cocktail Journey    December 21, 2010

Making your bar stand out among the happy hour crowd isn't easy. That's why The Franklin Mortgage & Investment Co. in Philadelphia decided to turn the happy hour concept on its head with its Extra Credit supplementary menu -- a bar menu that offers an educational cocktail journey any time of day. More>>

On The Border Article
On the Border and Hotel California Tequila Partnership Yields Results   December 13, 2010

Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program. More>>

Article
Is It Snowing in Here?   December 8, 2010

Uncle Fatty’s Rum Resort, located in Chicago, has a tropical theme that spreads to the menu. But this winter, things are about to get cold inside the bar. More>>

Rhumbar Article
Think Pink   December 8, 2010

Rhumbar seems to have Monday nights cornered, becoming a haven for locals and tiki-loving tourists who appreciate a great promotion and a well-crafted cocktail. More>>

Corkbar Article
Testing the Market   December 8, 2010

Management at Corkbar in Los Angeles is enticing customers’ palates with a savvy food promotion that also makes their California wines more affordable. More>>

Crowded bar Article
Successful Tastings Take Planning   November 17, 2010

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>



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