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Drink Promos
Reserve 101 Article
Making the Most of March Madness at Reserve 101   March 30, 2011

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>

Article
Flashback   March 7, 2011

Bringing back a decade everyone loved has proven profitable for Lola’s in West Hollywood when Owner Loren Dunsworth implemented a vintage cocktail night dedicated to the 1970s.More>>

Cucumber Martini Article
A Body-Conscious Koi   March 7, 2011

Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>

Stephanie Jerzy Article
Brand Sponsorships – Leveraging YOUR Negotiating Power    March 2, 2011

When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>

El Vitral Article
The Vital Signs of El Vitral   February 8, 2011

El Vitral Mexican Cuisine and Tequila Lounge in San Diego promotes tequila by holding a monthly tequila tasting event. More>>

Rhumbar Article
A New Kind of “Guest Traffic”   February 8, 2011

Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>

Crowd Scene Article
Three Steps to Promotion Success   January 26, 2011

Successful bar and club promotions begin with three crucial but often ignored steps. More>>



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