Making your bar stand out among the happy hour crowd isn't easy. That's why The Franklin Mortgage & Investment Co. in Philadelphia decided to turn the happy hour concept on its head with its Extra Credit supplementary menu -- a bar menu that offers an educational cocktail journey any time of day. More>>

Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program. More>>

Uncle Fatty’s Rum Resort, located in Chicago, has a tropical theme that spreads to the menu. But this winter, things are about to get cold inside the bar. More>>

Rhumbar seems to have Monday nights cornered, becoming a haven for locals and tiki-loving tourists who appreciate a great promotion and a well-crafted cocktail. More>>

Management at Corkbar in Los Angeles is enticing customers’ palates with a savvy food promotion that also makes their California wines more affordable. More>>

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.More>>

While it may have a tough rocker image, Hard Rock has a soft side, and is one casual dining company that’s made a name for itself promoting and supporting National Breast Cancer Awareness Month. More>>

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.More>>

To connect the Lillie’s Q menu with an emerging trend, guests can have a bit of moonshine to accompany the down-home, piled-high BBQ.More>>

October is National Breast Cancer Awareness Month, and your restaurant, bar or nightclub can benefit both itself and this important cause with a few quick changes to the menu. More>>