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Making the Most of March Madness at Reserve 101 March 30, 2011
Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four.
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Making Point-of-Sale Materials Actually SELL! March 30, 2011
They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>
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Keeping Nightlife Vibrant With Successful Promotions March 23, 2011
At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.More>>
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Flashback March 7, 2011
Bringing back a decade everyone loved has proven profitable for Lola’s in West Hollywood when Owner Loren Dunsworth implemented a vintage cocktail night dedicated to the 1970s.More>>
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A Body-Conscious Koi March 7, 2011
Koi launched a food and cocktail menu this March in the Los Angeles location with a focus on lowering the calorie count for guests.More>>
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Brand Sponsorships – Leveraging YOUR Negotiating Power March 2, 2011
When sponsoring an event, negotiate to get the most value for your bar or club out of the arrangement. Here's how. More>>
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The Vital Signs of El Vitral February 8, 2011
El Vitral Mexican Cuisine and Tequila Lounge in San Diego promotes tequila by holding a monthly tequila tasting event. More>>
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A New Kind of “Guest Traffic” February 8, 2011
Cruising up and down the strip was a vintage car decked out in the Sailor Jerry Rum brand motif. Anyone who snapped a picture of the car and brought it in to Rhumbar at The Mirage got a free Sailor Jerry cocktail of his or her choice.More>>
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Six Months of Profitable Promos February 2, 2011
Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals. More>>
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Three Steps to Promotion Success January 26, 2011
Successful bar and club promotions begin with three crucial but often ignored steps. More>>
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