Little Savannah in Birmingham, Ala., recently became a classroom this summer, where participants are blending and bottling limoncello from scratch. More>>

Mad46, a New York City rooftop lounge, hosts a Summer Movie Night promotion that draws on the nostalgic sensibilities of patrons while offering themed drinks and prizes. More>>

Cuba Libre Restaurant and Rum Bar celebrates Ernest Hemingway's birthday with a month-long daiquiri-a-day promotion. More>>

Kona Grill and O'Sheas Caesars Entertainment take home VIBE Vista's Special Event Program honors at the 2011 VIBE Conference in Las Vegas. More>>

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Executive Chef John Eisenhart is sourcing locally this season at Pazzo Ristorante in Portland, Ore. Gooseberries are landing in Pazzo’s drinks, giving guests a true taste of the Pacific Northwest.More>>

At the “Whiskeys of the World” tasting at Rum Runners in Lansing, Mich., guests experienced the differences among U.S., Scotch, Irish, Canadian and Japanese whiskeys. More>>

J. Black’s Feel Good Lounge in Dallas partners with VeeV Spirits LLC for an environmentally friendly promotion.More>>

Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.More>>

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>