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Drink Promos
Side Bar Article
10 Promotional Blunders to Avoid   May 17, 2012

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success. More>>

Decoration Day Article
Lead in to Summer With Memorial Day Cocktails   May 9, 2012

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a cocktail list that will pay homage to our forefathers while satiating your patrons' thirst.More>>

Raspberry Article
All the World's a Cocktail   April 25, 2012

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World Cocktail Day on May 13 is the celebration of the first time the cocktail's definition was printed. More>>

Mandarin Article
Social Drinking   April 25, 2012

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

MOther's Day Article
Mother Knows Best   April 25, 2012

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's Day buffet. More>>

Cocktail image Article
Gin's the Word   April 10, 2012

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up. More>>

Jeff Grindrod Article
5 Tips for a Stellar Drink Promotion   April 10, 2012

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action Team gives his five tips on how to create a beverage program that mean higher profits for your establishment.More>>

Cityscape Article
Mixing it Up   April 10, 2012

Creating a cocktail is the work of drink-making magicians, but that doesn't mean novices shouldn't give it a try. Marshall Carter knows this, which is why he hosts monthly mixology classes at Cityscape Bar in Chicago.More>>

Cinco de Mayo cocktail Article
Cinco de Mayo Celebratory Cocktails   March 28, 2012

Cinco de Mayo is a day to celebrate all things Mexican, so find your best tequila, create an innovative Margarita and serve up cerveza cocktails to guests who are ready to revel in the refreshing flavors that highlight the holiday.More>>

Roadrunner Article
Spring Forward   March 14, 2012

By concocting cocktails that reflect the changing seasons, you'll take advantage of patrons who are emerging from winter hibernation, ready to imbibe springtime drinks made with fresh fruits, cool liqueurs and smooth purees. More>>



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