Cabana Cachaca brings in mixologists to Jane's House to create variations on the Caipirinha cocktail and offer straight samples.More>>

Cheeseburger in Paradise’s Get Flocked promotion drives summer sales.More>>

As fall approaches, make the most of the month with by tapping into events, holidays and special celebrations both expected (football season) and unexpected (National Singles Week).More>>

To make your bar the place to be, you’ll also need to have plenty of cold beer, creative cocktails, good food and attractive deals to get the fans to come through your door and keep them in the house for all four quarters and beyond.More>>

Two premium-priced drink promotions spark sales at Havana Central.More>>

With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

The operators of Scorpion Bar were looking to create an edgy but friendly rock ’n’ roll haven, complete with 100 tequilas, great live and DJ format music and a serious pull for industry-employed locals.More>>

Starting at 6 p.m. every Tuesday, tasting-sized appetizers range from $5 to $10 to a $20 platter, and a cocktail of the evening is available.More>>

Patrons are influenced by the nightclub operator through product promotions, house specialties, staff recommendations, table tents and other promotional point-of-sale.More>>