Patrons love going out for Valentine’s Day, and it certainly doesn’t hurt their happiness if a special promotion is happening at their favorite bar or restaurant. Here's a sampling of promotions.More>>

From beer specials to stadium food recipes, here are some great ideas from operators and suppliers to drive business at your bar this Super Bowl Sunday — or during any sporting event!More>>

Holiday season is officially here, so here’s a compilation of recipes for your easy perusal. But you better get mixing, shaking and straining — there’s not much time left!More>>

Bars better be ready with their best foot forward this New Year’s Eve. Provide guests with fun themed drinks, lavish Champagne toasts or cheesy party favors. Read on for ideas.More>>

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.More>>

Everyone should be known for something, and what better thing for a bar to be known for than a special drink? Signature cocktails spice up a menu and get patrons to try something interesting.More>>

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>

(Le) Poisson Rouge in New York City offers a gift card through web site Groupon, offering purchasers a 57 percent discount on food and beverage at the club.More>>

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>

From drink specials to ugly sweater contests, we’ve compiled a list of some creative promotions bar operators and suppliers have in store for this holiday season.More>>