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Drink Promos
Happy Days are Here Again Article
Happy Days are Here Again   August 6, 2010

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

Article
Building a Network   August 6, 2010

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

party shot Article
Deliver and You Shall Receive   August 6, 2010

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

calendar Article
Inspired Promotion Planner   August 6, 2010

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

The Statement Martini Article
Promos We Love: 15 Promotions that Caught Our Attention — and Found Success at the Bar   August 6, 2010

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Crowded bar Article
Promo Playbook: Your Guide to Creating Eye-popping, Money-making Promotions   August 6, 2010

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>

Tenjune Article
EMM Group: Raising the Bar (Sales)   July 8, 2010

Table service is the reigning revenue stream champion for nightclubs in NYC, but the bar crowd is gaining importance as a submarket for owners to pay attention to, as well.More>>

Todd English P.U.B. Article
Profitable Promotions: Nickel Beers in Vegas   July 6, 2010

When Kelley Jones joined the team at the new Todd English P.U.B. in CityCenter in Las Vegas as managing partner, he brought a blast from his past to celebrity chef English’s latest venture: five-cent beers.More>>

Stephanie's on Newbury Article
Getting the Skinny   July 2, 2010

Stephanie’s on Newbury is an upscale but comfortable Boston hangout, and this summer bartenders are looking to give their clientele less — as in fewer calories — thanks to a promotion with brand sponsorship from Svedka Vodka.More>>

Tulio Ristorante Article
Profitable Promotions: Hot Day, Cool Promotion   July 2, 2010

Located in Seattle, Tulio Ristorante is an upscale Italian restaurant, and Chef Walter Pisano wanted to blend a level of culinary elevation with a sense of whimsy in his drinks. Enter: Adult Sundaes, built tableside, which started in June.More>>



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