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Industry Research

SSPT GuestMetrics Takes 'Snapshot' of Dallas Market With Proprietary Data Solutions

June 24, 2010


Shot Spirit Corp CEO, Brian Barrett, is pleased to announce that GuestMetrics data reporting technology has secured a major market with several locations in Dallas, Texas, using its proprietary GuestSnapshot solution.

"Dallas is one of the most complex markets in the industry and we now have a sufficient number and variety of clients in the market to officially rollout with the 2nd generation of GuestSnapshot," states Barrett. "Texas, as a whole, is a testament to our powerful data reporting tools for the hospitality and beverage industries. It's the only state that runs on a 4-tier system. In layman's terms, this translates to manufacturers and distributors missing out on crucial reporting statistics which, in effect, can potentially hinder profitability, marketing strategies and even day-to-day operations; until now. The second generation of our product utilizing the MicroStrategy business intelligence platform in tandem with the indispensable efforts from Republic National Distribution Company, has aligned the planets, so to say, in what I feel will the beginning of systematic market dominance with a proprietary product unlike any other in the industry," comments Barrett.

Republic National Distribution Company has brought forth a sundry of clients including such companies as Ruth's Chris, CRO (Cantino Laredo, Silver Fox, III Forks, Cool River, El Chico), Eddie V's, and Aimbridge Hospitality Management (Doubletree, Aloft, Westin, Hilton, Embassy) to name a few, which now use the GuestSnapshot tool as GuestMetrics clients. RNDC is the second largest distributor of premium wine and spirits in the United States with operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC employs more than 6,000 individuals nationwide.

COO Tammy Posten concludes, "The Dallas market means additional revenues for GuestMetrics, yes, but in the bigger picture; it sets the stage for GuestSnapshot to become an industry necessity with a tough territory secured to serve as an example for the rest of the country."

Shot Spirits International and GuestMetrics are wholly owned subsidiaries of Shot Spirits Corporation and both maintain unique and powerful positions in the beverage and hospitality industries with a strong focus in data tracking and management as well as lead generation for adult beverages with eco-friendly packaging.
 


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