Cachet Hotel Group and Drai's Enterprises announced the formation of a joint venture nightlife management company, to be named Drai's Asia. The new venture will focus on the development and management of Drai's nightclubs, supper clubs, bars, ultra lounges and beach clubs throughout Asia Pacific in destination cities and resorts.
"We are pleased to partner with creative geniuses, Victor Drai and Michael Gruber, who have a proven track record in creating nightlife destinations," said Alexander Mirza, President and CEO of Cachet Hotel Group, "This new venture will serve Asia's growing demand for nightlife. We look forward to debuting Drai's within CHG hotels and in other properties."
Victor Drai is the epitome of self-starting entrepreneurial success; from his humble beginnings to his stature as being a Las Vegas nightlife impresario. From business owner to movie producer to restaurant owner and more, today Drai is regarded by many as the "father of the Las Vegas' nightlife scene." A nightlife mogul, Victor Drai is the creator and founder of Las Vegas' mega clubs Tryst and XS at Wynn, and the visionary owner behind Drai's Afterhours and Drai's Beach Club·Nightclub at The Cromwell in Las Vegas. Prior to solidifying his firm foothold in the Las Vegas nightlife scene, Drai forayed into the entertainment industry where he hit cinematic gold as the sole producer of hits such as The Woman in Red, The Man with One Red Shoe, Folks, The Bride and the blockbuster Weekend at Bernie's.
The partnership with Cachet comes one year after Drai's opened their flagship Las Vegas Drai's Beach Club·Nightclub venue with Caesars Entertainment, and on the heels of Drai's announcing their flagship ultra-lounge set to open in the much anticipated Trump Hotel and Residences in Vancouver.
"Victor and I are very excited about expanding into Asia Pacific with Cachet, an innovative lifestyle hotel group that is growing across the region," said Michael Gruber, President of Drai's Enterprises and CEO of Drai's Asia, "Drai's Asia will bring our award-winning brands and operation expertise to developers throughout China, Thailand and across Southeast Asia."
The venture's first two projects will debut in Chengdu at the Cachet Hotel in 2016 and in Bangkok at the much-anticipated Cachet Deluxe Hotel in 2017.