Nightclub Management - Marketing

Cultivating The Right Crowd

April 21, 2015 | Article | By Nightclub & Bar

When you focus your marketing efforts on cultivating a crowd that best reflects your bar’s atmosphere, you’ll attract more of your target...

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Strategically Promoting to Your Customer Base

April 7, 2015 | Article | By Kevin Tam

Once your customer list starts growing, the next step is to strategically promote to your list with quality advertising material that promotes your...

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Nightclub Promotions that Increase Traffic and Customer Loyalty

March 3, 2015 | Article | By Kristen Santoro

Nightclub promotions are all about increasing traffic and customer loyalty. In order for that to happen, owners need to sell a unique experience. ...

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Tips to Make More $$ This St. Patrick's Day

March 3, 2015 | Article | By Kristen Santoro

More than a quarter of Americans plan to visit a bar or restaurant on St. Patrick’s Day this year. Here are some tips to make sure you'll bring in...

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How to Promote a Successful LTO

February 24, 2015 | Article | By George Barton

Limited time offers, known as LTOs are the quick hit promotions that most bars utilize to drive traffic and incremental sales. Here are 5 key...

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How to Pre-Sell Tickets to Your Event

February 24, 2015 | Article | By Whitney Johnson

Every event, bar or nightclub, regardless of size, benefits from pre-selling tickets. And it’s one of the easiest revenue-building things you can...

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Where are all the Casual Dining Customers?

February 17, 2015 | Article | By Jack Robertiello

Promotions are routinely seen as a way to build traffic, but not all promotions are created equal. At the upcoming Vibe Conference, NPD Group's...

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Top Shelf Digital Marketing

February 10, 2015 | Article | By Jenna Gross

The fact that nightclubs and bars are naturally social environments puts them in a great position to benefit from the advantages offered by digital...

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Creating the Right Crowd at Your Bar

February 10, 2015 | Article | By Whitney Johnson

Creating the right mix is a challenge that requires continuous effort and having the right promotions, staff, and influencers in place. It's easier...

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Social Takes a Back Seat to Email and Mobile Marketing

February 10, 2015 | Article | By Ron Cates

Have you noticed that your social media engagement may have a slowed down a bit lately? It may not be you. Social media channels, most notably...

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NRA Takes Place at the Table on Mobile Payments

January 3, 2014 | News

According to National Restaurant Association research, restaurant guests are showing strong interest in utilizing a mobile payment system.

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35 Popular Restaurant Apps You Need to Know About

May 10, 2013 | News

In 2012 alone, more than 770 million smartphones were shipped. That number is projected to increase by 30% in 2013. It seems as if almost everyone...

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NRN: Maximizing the Value of the Social Media Fan

August 29, 2012 | News

NRN: Smaller restaurant chains share Facebook strategies that have helped them grow sales and units.

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NRN.com: Buffalo Wild Wings Unveils New Look

July 18, 2012 | News

NRN.com: Buffalo Wild Wings has begun sharing much of the new look that would accompany its continued growth in the United States and abroad,...

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National Restaurant News: Top Social Media Restaurant Brands Showcase Customer Engagement

July 16, 2012 | News

National Restaurant News: The first-quarter Restaurant Social Media Index Top 100 is out, and proves yet again that restaurant brands both large and...

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The Kansas City Star: Hooters-Style Restaurants Experiencing a Mini-Boom

July 5, 2012 | News

From The Kansas City Star: The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the...

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Street Fight Magazine: 7 Social Media Strategies for Small Business Owners

July 4, 2012 | News

From Street Fight Magazine: Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase...

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42BELOW Vodka Encourages Everyone to Celebrate National Coming Out Day

October 7, 2011 | News

In honor of National Coming Out Day on Oct. 11, 42BELOW will donate $1 for every 'Like' it receives on its Facebook page from Oct. 7 to Oct. 14 to...

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Technomic Finds the Jury's Still Out on Online Daily Deals

October 7, 2011 | News

Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals.

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BARZZ.Net Inks New Deal with Printing Service True2Print

September 23, 2011 | News

BARZZ.Net Inc., recently launched a new printing service, True2Print. The new service provides full color premium printing offered at industry low...

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6 Simple Social Media Tips

July 8, 2014 | By Natalia Morais

You already know that social media is a great way to promote events and specials, so why aren’t your promotions as successful as you’d expected?

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Weighing in On the Art of Online Conversation

June 16, 2014 | By Ron Cates

The clumsy behavior that makes us laugh behind the bar is not too different from how some bars present themselves on social media.

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Boost Sales by Connecting Your Online Presence

May 27, 2014 | By Nightclub & Bar

Today’s shrewd customer expects to not only be connected to friends and family but to those who provide them with the services and products they...

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New for Facebook Pages: Restaurant Menus

May 22, 2014 | By Nightclub & Bar

Facebook is making it easier for restaurants worldwide to display one of their most important assets directly on their Facebook Page — their menus.

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Engagement Marketing: A Simple Three-Step Cycle

April 22, 2014 | By Nightclub & Bar

You need to tap into you customers social networks; as such networks are extremely targeted, relevant and qualified. The great thing is it's pretty...

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Webinar: How Nightclubs and Bars Can Make Money with Social Media

April 15, 2014 | By Nightclub & Bar

Everyone utilizes social media these days—but are you making your channels work for your business?

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Building Your Bar Brand Online

March 10, 2014 | By Ron Cates

Becoming the “it” place in the neighborhood isn’t a matter of luck nor is it about being the hot, new establishment in town. Today, the most...

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Webinar: Supercharging Your Facebook Marketing

January 14, 2014 | By Nightclub & Bar

Almost everyone has a Facebook these days—but are you making yours work for your business?

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Eight Ways To Boost Your Business Through LinkedIn

November 26, 2013 | By Ron Cates

When it comes to promoting your nightclub or bar on social media, odds are that Facebook and Twitter are the first two social networks that come to...

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Is it Last Call for QR Codes?

November 5, 2013 | By Ron Cates

If you listen to the rumor mill, they’ll have you believing that QR codes are dead when this is simply not true. However, if you’ve had...

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