what’s in it for me?
Your time and attention are precious, especially in this demanding environment. And with a plethora of media outlets vying for your attention, you’ve got your work cut out for you when assessing what you should be reading to advance your business. You’re not alone. “What’s in it for me” is a question I ask myself whenever I open an e-newsletter, magazine or web page.
Ours is a large and segmented industry, so to ensure you get an answer to the “what’s in it for me” query when you open Nightclub & Bar, we’re introducing story tags. These tags (see box) will direct you to stories that specifically cover a particular segment — nightclub, bar and lounge, restaurant, hotel, cruise line and casino — so you can quickly locate articles about your type of business.
But don’t only read the articles about your segment; be sure to check out what operators in other types of businesses are doing to drive traffic, sales and profits. After all, good ideas exist everywhere!
Of course, Nightclub & Bar will continue to cover the challenges and opportunities shared by everyone operating a bar today: hiring and staff management, cost control, inventory management, promotions, regulatory changes, compliance, serving great drinks, etc. Look for these topics throughout every issue and especially in our Best in Bar Management features.
We also invite you to check out our newly redesigned web site, nightclub.com, where you’ll find countless answers to the “what’s in it for me” question, from recipes to blogs to videos and groups. Surf the site and register on the Community page to get involved and get the most out of Nightclub & Bar. There’s plenty in here for you!