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September 20, 2010
Chain Beverage Buzz

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VIBE News
Chain Beverage Buzz: September 20, 2010 
Glazer’s Distributors, Max & Erma's and Darden Restaurants Inc. name new hires. The National Highway Traffic Safety Administration say alcohol-impaired driving fatalities are at an all-time low.
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Spotlight
Are You Ready For Some Football? 
Football is the most popular sport with the longest season, so what are you doing to get guests to come by your locations, hang out for the game and sip some brews or cocktails?
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Insights
Pent-up Demand Bodes Well for Q4 Drink Sales 
The July Restaurant Performance Index may be flat, but Hudson Riehle, SVP of NRA's Research and Knowledge Group, is cautiously optimistic that sales at the bar in Q4 should outperform 2009 sales.
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Tracking Trends
Putting the “D” in MADD 
The AIP’s Charity Rating Guide keeps an eye on non-profits in order to ensure they are wisely spending the money they receive. That’s why the AIP’s recent downgrading of MADD to a “D” rating is so important.
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Product News
Sugar Free Energy Drink, Heineken's New Packaging and Beer Gas Systems 
Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.
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Jon Taffer, President
Donna Hood Crecca, Publisher & Editorial Director
Alissa Ponchione, Associate Editor

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