December 13, 2010

VIBE News
Chain Beverage Buzz: Dec. 13, 2010 
by Alissa Ponchione
The NRA's Restaurant Performance Index (RPI) shows growth, Brinker and Moet Hennessy USA hire and promote new executives, Claim Jumper and DineEquity close restaurants.

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Spotlight
On The Border and Hotel California Tequila Partnership Yields Results 
by Alissa Ponchione
Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program.

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Event News

Update: VIBE Conference Sponsors 
by Donna Hood Crecca
The VIBE 2011 sponsor roster keeps growing, and with many major and emerging spirits, wine, beer, non-alcohol and mixer companies now committed, not to mention technology, beverage systems and industry research and other related companies also securing their participation, the VIBE Conference is shaping up to be a very meaningful event.

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Data Points
A Happy New Year? 
by Donna Hood Crecca
Predicting growth in spirits, wine and beer, Technomic is forecasting a 1.9 percent sales increase for alcohol in restaurants in 2011.

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Trend Watch
Toasting the Top Culinary Trends 
by Donna Hood Crecca
Hand-crafted spirits, culinary cocktails and also local beer and wine rank among the 20 hot trends for 2011 identified by more than 1,500 professional chefs.

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Product News

Woodford Reserve Releases Limited Edition Maple Wood Finished Bourbon

Woodford Reserve announces the latest extension of its acclaimed Master's Collection which will be released on Nov. 1, called Maple Wood Finish.
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Full Sail Brewing Releases New Brewmaster Reserve Beer 

Full Sail Brewing Company will release Bump in the Night, the first and newest beer in their 2011 Brewmaster Reserve line up.

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Vinturi Travel: Creating a Wine Adventure at Restaurants, Bars and Hotels 

The new Vinturi Travel is a compact, portable model that provides exactly the same aeration mechanism as the award-winning Vinturi Essential Wine Aerator.

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Jon Taffer, President
Donna Hood Crecca
, Publisher & Editorial Director
Victoria Burt, Managing Editor
Alissa Ponchione, Associate Editor

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