July 21, 2010

Profitable Promotion: Power of the People
by Nightclub and Bar
Drago Centro in downtown Los Angeles put the summer menu into the hands of its patrons with a "People's Cocktail Contest," held on Twitter.


Drink Recipes: Marvelous Margaritas
by Alissa Ponchione
On the rocks, frozen or served with ice, the Margarita is a go-to drink for any occasion -- it's a refreshing, citrusy treat, giving your patrons a tangy lift.


Cocktails: Bonefish Grill Launches Cocktail Contest
by Alissa Ponchione
Bonefish Grill, the Tampa, Fla.-based restaurant and bar with 29 locations is holding the "Best Cocktail Featuring a New Spirit" contest at Tales of the Cocktail in New Orleans, which takes place this week.

Industry News
U.S. Drinks Conference 2010 Features Social Media Marketing Focus 

Social Media Marketing is anticipated to be one of the liveliest subject areas at the upcoming U.S. Drinks Conference, scheduled for Oct. 12 and 13 in New York City.

DonQ Supports 1st Louisiana Coastal Rehab Benefit Party at Tipitina's French Quarter in New Orleans 

DonQ, Puerto Rico's Premium Rum, is proud to sponsor the first annual Louisiana Coastal Rehab benefit in support of Gulf Coast oil spill relief efforts on July 22.

Leading Beverage Alcohol Legal Expert Scoffs at Activists' Claim About H.R. 5034 

Leading beverage alcohol legal expert Marc Sorini sent a letter July 1 to House Judiciary Committee Chairman Rep. John Conyers, Jr., dispelling misperceptions regarding the wholesaler-crafted bill H.R. 5034.

Evan Williams Cherry Reserve Flavored Bourbon to be Launched in September 

Heaven Hill Distilleries, Inc. launches Evan Williams Cherry Reserve Kentucky Liqueur, which marries extra-aged Evan Williams Bourbon with natural cherry flavor, in September.

New Products

Spiced Rum, Charity Beer, Outdoor Digital Displays 
by Nightclub and Bar
Information and photos on the following new products: Brinley Gold "Shipwreck" Spiced Rum, Reunion - A Beer For Hope, CyRAQ 1000 Digital Display.


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