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VIBE

The 2013 Sold Out VIBE Conference Wrapped

April 1, 2013 By: Kristen Santoro


The VIBE Conference wrapped up a SOLD OUT program March 21 in Las Vegas. On-premise owners, operators, beverage directors, marketing vice presidents and food and beverage executives attended the fourth annual conference to learn the latest trends, sample the newest products and, of course, network with some of the top names in the on-premise beverage alcohol industry.

VIBE infuses top-level executives with hands-on experiences, exclusive research and networking opportunities that increase the bottom line. This year Stephen Barth, founder of HospitalityLawyer.com once again emceed the conference where attendees had the opportunity to listen to some of the industry’s leading professionals. Keynotes included Joseph Michelii, Business Consultant and Author, Roy Spence, Co-Founder and Chairman of GSD&M and Joseph Tripodi, Executive Vice President and Chief Marketing & Commercial Office of The Coca-Cola Company.

Other industry leaders shared groundbreaking beverage and consumer research that is only available to VIBE attendees. Other special speakers included Kathy Casey of Kathy Casey Food Studios & Liquid Kitchen, Mike Ginley of Next Level Marketing, Ray Daniels of Cicerone Certification Program and Jon Taffer of Nightclub & Bar Media Group.

In addition to the conference program and networking opportunities the VIBE Vista Award winners were celebrated during the event, which honored companies that have proven success in beverage sales, operational efficiency, training and service programs. VIBE will spotlight each of the programs in upcoming issues.

The VIBE Vista Award winners are:

Best Spirits Program
Chain and Multi-Concept Restaurants, sponsored by Diageo:
Cameron Mitchell Restaurants

Hotels, Cruise Lines and Casinos, sponsored by Bacardi USA:
Fairmonts Hotels and Resorts

Best Wine Program
Chain and Multi-Concept Restaurants, sponsored by Constellation Wines U.S.:
Ruth’s Chris Steakhouse

Hotels, Cruise Lines and Casinos, sponsored by Treasury Wine Estates:
Norwegian Cruise Line and Starwood Hotels and Resorts

Best Beer Program
Chain and Multi-Concept Restaurants, sponsored by Crown Imports LLC:
Yard House

Hotels, Cruise Lines and Casinos, sponsored by MillerCoors:
Royal Caribbean Cruise Lines

Best Adult Alcohol-Free Program
Chain and Multi-Concept Restaurants, sponsored by Monin Gourmet Flavorings:
Genghis Grill

Hotels, Cruise Lines and Casinos, sponsored by Finest Call Premium Cocktail Mixers:
Red Lion Hotels

Best Responsible Alcohol Service Program
Chain and Multi-Concept Restaurants, sponsored by the National Restaurant Association:
Buffalo Wild Wings

Best Special Event
Chain and Multi-Concept Restaurants, sponsored by Pernod Ricard:
T.G.I. Friday’s

Hotels, Cruise Lines and Casinos, sponsored by Coca-Cola:
Intercontinental Hotels

Best Menu
Chain and Multi-Concept Restaurants, sponsored by E&J Gallo Winery:
Ruby Tuesday

Hotels, Cruise Lines and Casinos, sponsored by Heineken:
Interstate Hotels and Resorts

Congratulations to all of the winners! Although the conference has just wrapped, event organizers already are looking forward to next year, hoping to make the attendee experience top-notch yet again.


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