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VIBE

Enter the VIBE Vista Awards

November 1, 2010 By: Donna Hood Crecca


Think you have a winning beverage program? Find out for sure by entering the 2011 VIBE Vista Awards at vibeconference.com. The deadline for entries is December 2, so act fast!

Entries are now being accepted for the industry’s premier awards program recognizing excellence in corporate beverage programming. All entries are judged on professionalism, creativity and bottom line achievement by a panel including members of the VIBE Advisory Council.

Entries can be made in the Chain & Multi-concept Restaurants in the following categories: Beer (sponsored by MillerCoors), Wine (sponsored by E. & J. Gallo), Spirits, Alcohol-free (sponsored by Monin), Responsible Beverage Alcohol Service and Special Event or Single Promotion (sponsored by Torani). Submissions can also be made in the Hotel, Cruise Line & Casino Operators in the following categories: Beer (sponsored by MillerCoors), Wine (sponsored by Constellation Wines), Spirits, Alcohol-free (sponsored by Monin), Responsible Beverage Alcohol Service and Special Event or Single Promotion (sponsored by Finest Call American Beverage Marketers).

Nominations are also being accepted for the VIBE Visionary Award. This distinctive honor is bestowed upon an individual, educational institution, company or service that has made a major contribution to excellence and commitment to the success of the on-premise beverage industry over time.

New this year: the VIBE Supplier Excellence Awards. These honors recognize beverage supplier partners who have demonstrated the ultimate professionalism and knowledge of their accounts’ beverage business and have been supportive in helping these customers reach their beverage sales and marketing objectives. Winners, selected by chain beverage operators from a list of pre-qualified companies in each category that have been approved by the operator members of the VIBE Advisory Council, will be based on innovation and creativity, understanding of the operator’s needs, service levels (including communication and timely response), business building programs and support, and also training programs and support. Awards are given in the following categories:
• Beer (Large Company, Small Company)
• Wine (Large Company, Small Company)
• Spirits (Large Company, Small Company)
• Non-Alcohol/Mixers (Large Company, Small Company)
• Allied Suppliers (one award) (Glassware, Equip, Technology)
• Consultants & Agencies (one award)

Visit vibeconference.com today to learn more. Good luck!


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