2014 VIBE Conference Workshops DeliverNovember 25, 2013 By: Kristen Santoro
When it comes to the VIBE Conference, undeniably, each year food-and-beverage experts bring unique perspectives on growing trends in the industry, and this year is no different. The 2014 VIBE Conference (March 25-26 at the Palms Resort & Casino in Las Vegas) workshops run the gamut from understanding social media to cocktail culture, and without a doubt, they're all must-attend workshops for chain beverage professionals. You don’t want to miss a minute of VIBE’s interactive workshops.
At the event you will be able to pick from 12 different topic-specific workshops and tastings on marketing, consumer and beverage trends, wine, beer, spirits and alcohol-free beverages.
Founder of Next Level Marketing, Mike Ginley introduces attendees to the annual VIBE Beverage Consumer Trend Monitor Report. This custom consumer trends study was created specifically for VIBE attendees and features the latest on-premise beverage trends. Packed with actionable beer, wine and spirit cocktail trends, this session, will help you sharpen your beverage program.
On the cocktail front, David Commer, back by popular demand, returns for the third time to weigh in on what’s hot and what’s not in a chain spirits program. He will be joined by top notch beverage executives from multi-unit operations. In addition, some of the biggest industry trends will be discussed throughout the program including cocktails on tap, bottled cocktails and pre-batching.
When it comes to beer, who better to lead this workshop than, Ray Daniels, founder and director of the Cicerone Certification Program. Now, massive tap proliferation doesn’t guarantee appealing beer choices and can hurt beer quality; therefore this workshop will focus on savvy beer selection and examine consumers thinking about beer variety from style, brand, abv and serving size.
Weighing in on wine, Doug Frost, Jon Soler and Steve Thomson will discuss how you can make your wine program more interesting and profitable with wine by the keg; while John Gillespie tracks down what high frequency wine drinkers want.
Meanwhile, Kristin Muhlner of newBrand Analytics, will demonstrate how to increase your social IQ to identify loyalty drivers and attract new and repeat customers. Other growth sectors and opportunities will also be discussed by Donna Hood Crecca of Technomic, Warren Solochek of NPD Group and Kris Baker of Restaurant Sciences.