"The Situation" Talks Nightlife at the NCB ShowMarch 10, 2011 By: Sean Evans
Mike “The Situation” Sorrentino kept his shirt mostly on while he pulled triple duty at the 2011 Nightclub & Bar Trade Show in Las Vegas over the weekend. MTV’s reality star hosted an industry party at Haze at Aria at CityCenter on Monday, snipped the ribbon to open the show floor to vendors and attendees on Tuesday then climbed behind the booth at the Devotion Vodka booth to help promote the budding liquor company’s product. We caught up with the man behind the abs and chatted about nightlife trends, why he believes sunglasses are crucial for a serious clubgoer, and the age limit for dancing on the stage at venues. However, most interesting was when he hinted that a Jersey Shore-branded venue is in the works.
NCB: What do you think the hot nightlife trends are right now?
Mike "The Situation" Sorrentino: I really think it all comes down to the club, the music, and the people. In that combination you’re going to get a good party. A good club for me is really the music and some good-looking people. (Laughs.) As for music, I like a mixture of hip-hop, club and some new stuff. I just like a lively party.
NCB: What’s a trend you’d like to see die out? Such as wearing sunglasses at night…
Mike "The Situation" Sorrentino: I actually wear sunglasses at the club because I think when you’re out, you’re drinking and you think you look good when you’re drunk, but you really don’t. When you have the glasses on, it helps you. In combination with lots of people taking pictures and the flashes, sunglasses are a key accessory. I have to have them. When you’re drinking, you end up making all these weird faces and you completely look foolish. But with the shades in full effect, you feel a lot better.
NCB: At the party you hosted at Haze, there was an older lady, close to 60 years old, who got up on the stage and started shaking her booty. What did you think about that?
Mike "The Situation" Sorrentino: Everyone should be able to have his or her own fun but at the end of the day, I think there should be a cut off. I don’t see someone in their 60s or 70s in the club, doing the MC Hammer. Between your 20s and 30s and 40s, there’s a place for you and a different venue for each age set. But once you’re beyond that, if you want to go to the club here or there, and you have that spirit in you, I applaud that, but I wouldn’t recommend the older crowd getting on stage.
NCB: Speaking of spirits, we’re here in the Devotion Vodka booth. You’re the face of this brand. What can you tell us about it?
Mike "The Situation" Sorrentino: Devotion Vodka is a company I’ve been involved with for two years now. I believe in the product because there are a lot of endorsement deals coming my way now, and I don’t feel like many of them are a right fit, but at the end of the day, I liked this. It’s the first protein-infused vodka. It’s really cool.
NCB: So you can build muscle tone while you drink? Does this cut down on Gym Tan Laundry time?
Mike "The Situation" Sorrentino: (Laughs) I wouldn’t say that. But it does taste good. It’s fat free, sugar free, it’s American made and it’s actually from Jersey so I couldn’t go wrong. When I first heard about it, and I said "I have to be a part of this." I’m actually a part owner as well as the spokesman. I really believe it. It’s all over the world right now, and we’ve almost quadrupled in sales figures since last year, so that’s the situation. (Laughs). The whole story about where I come from, and how I was discovered, and my show and all the things I’ve done, it’s been a fairy tale, and I’m just happy to be along for the ride and Devotion is a good part of that.
NCB: Finally, when can we expect to see a Jersey Shore nightclub, or a chain of nightclubs, open up? It seems like that would be a good fit for you guys.
Mike "The Situation" Sorrentino: You never know. I can’t say much, but I will say there could be a facility I’m going to be a part of. I can’t give away too many hints, but there’s a spot we are working towards – with three letters in the name – and I’m pretty excited about it. It could start somewhere down on the shore and take off from there; I don’t discriminate geographically. We could take it here to Las Vegas eventually because this is an amazing place to be and party.