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Nightclub & Bar Show

Score Big Sales with Sports Promos

September 8, 2010 By: Liza Wylie Night Club and Bar Magazine


Sporting events can be a huge sales booster for bars and restaurants, from the corner pub to the hotel lounge. In fact, a good sports promotion can increase sales by 30 to 40 percent, according to Jon Taffer, president of the Nightclub & Bar Media Group. What operator wouldn’t want that type of sales spike? But it takes more than just a big-screen TV with the game on to build traffic — you’ve got to promote it and build an event around that event. So how can you capitalize on sports fanaticism? We’re here to help! Introducing: The Hospitality Sports Marketing Conference.

Taking place March 7-8, 2011, in conjunction with the Nightclub & Bar Convention and Trade Show in Las Vegas, the Hospitality Sports Marketing Conference will feature educational and social programming to help bars, restaurants, hotels and other venues attract guests for sporting events. Speakers will showcase successful methods for hosting these events in bars as well as introduce innovative new ideas for operators to grow profits from sports league programming subscriptions, including the NFL’s Sunday Ticket, MLB’s Extra Innings and pay-per-view events.

But we won’t just tell you how to do it — the Hospitality Sports Marketing Conference will bring together representatives from the major sports leagues and athletic organizations as well as industry suppliers, programming distributors, pay-per-view promoters, celebrities and leaders in the sports marketing world to provide more information and inspiration. Even better, you’ll be able to network and have face time with the people who can help you grow your business!

Just what can you expect at the inaugural event? There will be 60- to 75-minute on-premise marketing seminars developed around major sports events and leagues, information on developing your own neighborhood sports marketing programs such as pool and dart leagues and more. Plus, it’s taking place during the Nightclub & Bar Convention and Trade Show (March 7-9), and our marketing and promotions track will offer more tips to help you build a successful program. The Show floor will be jam-packed with suppliers who can deliver with everything you need to build a successful sports event.

What’s more, a high-profile sports celebrity will deliver a keynote address in conjunction with a sports memorabilia charity auction; proceeds will benefit Athletes for Life (www.athletesforlife.com), a national charity with more than 300 pro athlete members. Just think — you could win sports memorabilia and hold contests at your venue where people enter to win the item day after day (which means they’re coming in, spending money and getting to know your bar, day after day). How’s that for making the most of your money?

At the end of the day, attendees can network with their peers, suppliers and sports league hot shots at a cocktail party — a solid end to a successful event!

The Hospitality Sports Marketing Conference is just one more way we’re growing the Nightclub & Bar Convention and Trade Show to provide you with everything you need to succeed. So mark your calendars for March 7-8 in Las Vegas for the Hospitality Sports Marketing Conference — and don’t miss the Show, March 7-9. For more information, visit www.ncbshow.com and click on the HSMC logo. NCB


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