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Ultimate Beverage Challenge announces 2011 dates or UBC’s Three Ultimate Challenges

November 17, 2010


New York, NY (November 17, 2010) - This year, Ultimate Beverage Challenge founding partners F. Paul Pacult, David Talbot and Sue Woodley, along with Vice-Chairman of Judging Sean Ludford, rejuvenated how beverage competitions are operated with Ultimate Spirits Challenge, Ultimate Cocktail Challenge and Ultimate Wine Challenge.

Please mark your calendars for UBC’s 2011 Challenges!
Ultimate Spirits Challenge – March 1-4, 2011
Entry form available for download on Wednesday, December 1, 2010

Ultimate Cocktail Challenge – April 5-8, 2011
Entry form available for download on Monday, January 3, 2011

Ultimate Wine Challenge – May 3-6, 2011
Entry form available for download on Monday, January 31, 2011
And don’t forget:
Ultimate Cocktails, Spirits & Wine Blast, October 14, 2011 @ the Marriott Marquis, NYC
Said Pacult of UBC’s immediate success, “The clear success of our first three Challenges reflects the UBC credo of Integrity-Method-Credibility. UBC’s groundbreaking methodology assures the precise and careful evaluation of every product entered. Our Ultimate Challenges are completely unbiased and fair plus we have the finest judging panels in the world.

And now for 2011, we are psyched to announce an exciting added component to Ultimate Cocktail Challenge: the UCC Signature Cocktail Challenge category, where suppliers can enter their brand’s signature cocktail recipe for evaluation by our experts. Now, that will be an eye-opening experience for the panels of judges.” Product submission fees are as follows:

*Ultimate SPIRITS Challenge: $395 per spirit submission

*Ultimate COCKTAIL Challenge:
-Ultimate CLASSIC Cocktail Challenge: $395 per spirit submission
-Ultimate SIGNATURE Cocktail Challenge: $495 per recipe submission *Ultimate WINE Challenge: $95 per wine submission. To learn more about UBC’s Challenges, check out the PHOTOS/VIDEO page on UBC website www.ultimate-beverage.com. Join the revolution and discover for yourself why respected consultant/educator/UBC senior judge Steve Olson called UBC “the fairest competitions on the planet” by entering your cocktails, spirits and wines.

All three Challenges will be held at Astor Center in New York City, a state-of-the art tasting facility, with all products evaluated under the most ideal conditions.
Follow us on Facebook: Ultimate Beverage Challenge.

About Ultimate Beverage Challenge: Founded by award-winning journalist, author, educator and critic F. Paul Pacult, wine and spirits publishing industry veteran David Talbot, and Spirit Journal managing editor Sue Woodley, Ultimate Beverage Challenges provide both the industry and consumers with a clear and unassailable indication of beverage alcohol quality. Complete 2010 Challenge results along with photo galleries can be found at www.ultimate-beverage.com. Ultimate Beverage Challenges are the future of beverage competitions today.


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