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U.S. Drinks Conference Returns to New York

May 10, 2010


New York, NY - The U.S. Drinks Conference returns to New York City on Oct. 12 & 13 with a focus on the practical information spirit, wine and beer suppliers need to be successful in penetrating the American market. The global gathering brings owners, entrepreneurs, exporters, importers, marketers and distributors together to share case histories and lessons learned from successful brands.

While the U.S. Drinks market is one of the largest in the world, it can be one of the most difficult markets to enter.  The complex “Three-Tier-System”  is becoming even more challenging to navigate in the face of consolidation at the supplier and distributor levels. For anyone new to the beverage alcohol industry this is a must-attend event...in two days speakers will share lifetimes of lessons learned.

“The networking opportunities are outstanding. This is a conference attended by the ‘right’ people to meet to help strategically plan our brand introduction in the U.S.” said Richard van den Akker of Winetracks International in the Netherlands. Added Johnny Schuler of Pisco Portón in Lima Peru, “The panel discussions were filled with practical insights from lessons learned and offered valuable information regarding pricing, budgeting and market structure.”

This year’s speakers include a diverse group of key industry executives representing all areas of the trade from distributors, importers and suppliers to regulatory agencies from key states and the TTB.  Attendees last year hailed from 11 countries on four continents.

Panel discussion subjects include a detailed look at regulatory issues affecting new brands, finding an importer, allocating marketing budgets, and how distributors support new brands.   A detailed agenda, roster of speakers and registration and hotel information for this exciting and informational 2 day event can be found at www.USDrinksconference.com

The U.S. Drinks Conference is organized by MHW Ltd., Next Level Marketing and Brand Action Team.  Sponsors of the conference are:

Beverage Media Group

Beverage Information Group

Drinks International

IWSR

Nightclub and Bar  

Tasting Panel Magazine

Beverage Industry Magazine

JF Hillebrand

Nixon Peabody

Overton

Western Carriers

BevForce


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