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Pernod Richard USA Brands are Best in Class at 2011 Ultimate Spirits Challenge

March 30, 2011


New York, NY (March 30, 2011) – Pernod Ricard USA, the premium spirits and wine company in the U.S., is proud to announce that four of the company’s premium spirits brands have been awarded the best in class ‘Chairman’s Trophy’ honors at the 2011 Ultimate Spirits Challenge competition held March 1 – 4, in New York City. In addition, nine Pernod Ricard Brands were selected as finalists in their respective categories with a total of eight brands receiving the ‘Extraordinary, Ultimate Recommendation’ (95-100 points) designation and 17 brands receiving ‘Excellent, Highly Recommended’ (90-94 points) designation.

Chairman’s Trophy, the competitions most prestigious designation, was bestowed upon Pernod Ricard USA’s Beefeater London Dry Gin, Olmeca Altos Tequila, Aberlour A’bunadh Single Malt Scotch Whisky and Martell XO Cognac. “Receiving this level of acknowledgement from one of the most respected organizations in our industry is a tremendous honor and a testament to the quality and craftsmanship of our premium brands portfolio,” said Steve Walkerwicz, VP Trade Marketing, Pernod Ricard USA. “We are excited to share this good news with our trade partners and consumers who appreciate outstanding quality and brands with true integrity.”

“Integrity, methodology and world-class judges are the cornerstones of Ultimate Beverage Challenge’s beverage competitions,” said Paul Pacult, Ultimate Beverage Challenge co-founder and Judging Chairman. “Citations of excellence, the UBC Chairman’s Trophy and category Finalists, have genuine meaning and authenticity because the best products have earned their way to the top through a rigorous procedure of evaluation by the most experienced and authoritative experts.”

The Ultimate Beverage Challenge was founded in 2009 by F. Paul Pacult, David Talbot and Sue Woodley, three of the industry’s most respected and renowned professionals. Their mission through the three Challenge competitions – Spirits, Wine, Cocktail - is to generate a new platinum standard of integrity and reliability while bringing meaningful and relevant results in order to recognize the highest degree of product quality.

Pernod Ricard Brands recognized as Finalists (*) in their categories at this year’s Ultimate Spirits Challenge:
• Beefeater 24 London Dry Gin – 94 pts, Excellent, Highly Recommended*
• Plymouth Gin – 92 pts, Excellent, Highly Recommended*
• Jameson Gold Irish Whiskey – 95 pts, Extraordinary, Ultimate Recommendation*
• Midleton Very Rare Blended Irish Whiskey - 95 pts, Extraordinary, Ultimate Recommendation*
• Jameson 18 YO Blended Irish Whiskey – 94 pts, Excellent, Highly Recommended*
• Redbreast 15 YO Irish Pot Still Whiskey - 94 pts, Excellent, Highly Recommended*
• Royal Salute Blended Scotch Whisky - 94 pts, Excellent, Highly Recommended*
• Aberlour 18 YO Single Malt Scotch Whisky - 96 pts, Extraordinary, Ultimate Recommendation*
• The Glenlivet 18 YO Single Malt Scotch Whisky - 95 pts, Extraordinary, Ultimate Recommendation*

Other highly rated Pernod Ricard Brands include:
• Olmeca Reposado Tequila – 86 pts, Very Good, Strongly Recommended
• Jameson Rare Vintage Reserve - 93 pts, Excellent, Highly Recommended
• Powers Gold Label Blended Irish Whiskey - 91 pts, Excellent, Highly Recommended
• Powers 12 YO Blended Irish Whiskey - 91 pts, Excellent, Highly Recommended
• Jameson 12 YO Blended Irish Whiskey - 89 pts, Very Good, Strongly Recommended
• Redbreast 12 YO Irish Pot Still Whiskey - 93 pts, Excellent, Highly Recommended
• Chivas 18 YO Blended Scotch Whisky - 92 pts, Excellent, Highly Recommended
• Chivas 25 YO Blended Scotch Whisky - 92 pts, Excellent, Highly Recommended
• Chivas 12 YO Blended Scotch Whisky - 91 pts, Excellent, Highly Recommended
• Aberlour 16 YO Single Malt Scotch Whisky - 94 pts, Excellent, Highly Recommended
• The Glenlivet 21 YO Single Malt Scotch Whisky - 94 pts, Excellent, Highly Recommended
• The Glenlivet 16 YO Nadurra Single Malt Scotch Whisky - 94 pts, Excellent, Highly Recommended
• The Glenlivet 12 YO Single Malt Scotch Whisky - 93 pts, Excellent, Highly Recommended
• The Glenlivet French oak Reserve 15 YO Single Malt Scotch Whisky - 92 pts, Excellent, Highly Recommended
• Aberlour 12 YO Single Malt Scotch Whisky – 89 pts, Very Good, Strongly Recommended
• Martell Cordon Bleu Cognac - 93 pts, Excellent, Highly Recommended
• Pernod Absinthe – 87 pts, Very Good, Strongly Recommended
• Becherovka Herbal Liqueur – 86 pts, Very Good, Strongly Recommended
• Hiram Walker Original Cinn Schnapps – 82 pts, Good, Recommended
 


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