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Nightclub & Bar Magazine Sponsors Launch of San Diego Spirits Festival

May 6, 2009


San Diego, CA (May 5, 2009) LetsPlayDowntown will produce the San Diego Spirits Festival launching the inaugural event on June 5th with a weekend jam-packed with spirit tasting's, networking parties and exclusive industry-only events. The three-day destination event will be hosted at the Se San Diego. LetsPlayDowntown has partnered up with the industry leader, Nightclub & Bar Magazine, as its national media sponsor for the San Diego Spirits Festival.

Throughout the weekend, both beverage professionals and consumers will get the opportunity to taste the hottest and newest brands, while learning cocktail culture from some of the most acclaimed master mixologists in the business. Companies taking part in the weekends festivities include Beam Spirits' Cruzan Rum, Infinium Spirits, Proximo Spirits' Three Olives Vodka, Preiss Imports, Maestro Dobel & Gran Centenario; just to name a few.

The party starts Friday night at the "Pucker-Up" VIP Party on Fri. June 5 (VIP 7-9 pm, General Public from 9 p.m. – midnight), which will feature hosted cocktails, special guest DJs and a live lingerie fashion show. Saturday, learn about the art of the pour, and quench your thirst as you sip on the hottest cocktails prepared by master mixologists at the GRAND TASTING on Saturday June 6th (Trade and VIP 11AM- 1PM, general public 1PM- 5PM. Afterwards, enjoy the warm summer night with the ‘On the Rocks' Party (VIP 7-9P, General Public 9PM-Close. Sunday will feature trade seminars from top mixologists and brand ambassadors before the "Shake-Shake-Shake" Beach Party on Sunday June 7th (2-5PM) which will culminate the weekend at Sīrĕn, Pool Deck and UberLounge with bikini fashion shows.

"Nightclub & Bar Magazine is excited to be the national media sponsor for the San Diego Spirits Festival," said Sean Carr, publisher of the industry's leading publication. "We believe a focused spirits event located on the West Coast will be a very attractive venue to beverage professionals and enthusiasts from the Southern California area as well as around the country. We look forward to this new partnership and working with the San Diego Spirits Festival to help grow this event to be a destination weekend on the beverage professional's calendar. Anytime Nightclub & Bar Magazine can help promote the spirits industry in a sensible and responsible manner, it is a plus for everyone. We are enthusiastic about playing a valuable and fundamental role in the future of this event."

The weekend will also be giving back to the community with a silent auction at the Grand Tasting where all proceeds will go to the Sky Ranch Foundation, which has helped troubled youth since 1960.

San Diego is California's second largest city and the United States' eighth largest, San Diego boasts a citywide population of nearly 1.3 million residents and more than 3 million residents countywide.

For more information on the San Diego Spirits Festival, or to purchase both VIP and general admission tickets, please visit www.LetsPlayDowntown.com/Spirits.


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