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Narragansett Beer Wraps Year-Long Events Tour Throughout New England

November 10, 2010


Providence, RI – Founded in 1890, Narragansett Beer celebrated its 120th anniversary this year by hosting a robust tour of events from Connecticut to Maine at some of the region’s oldest and most historic restaurants, bars and taverns. Now having reached thousands of loyal New England fans and beer lovers, ‘Gansett will conclude its 12-month tour with a blow-out event in its home state of Rhode Island.

While each stop along the Whistle Stop Tour had its own unique local flavor, all events featured live music from popular bands, contests & games, limited-edition merchandise & packaging, and special appearances from the entire Narragansett crew, including CEO Mark Hellendrung, investor and former New England Patriot Troy Brown, mascots Clammy and Tallboy, and the famous ‘Gansett girls.

Highlights from this year’s Whistle Stop Tour include:

The Warren Tavern in Charlestown, Massachusetts’ oldest tavern dating back to 1780, kicked off the tour with fans traveling from all over the state to toast to ‘Gansett’s 120th birthday.

Lenny’s Indian Head Inn, a popular Connecticut watering hole for over four decades, hosted a “backyard barbeque” event for its “Neighbors.”
George’s of Galilee on Narragansett’s waterfront, a Rhode Island landmark, welcomed generations of ‘Gansett drinkers with a summer clambake featuring the Narragansett Beer signature recipe found on this summer’s limited-edition clam can tallboys.
The Harp in Amherst, a historic Western Massachusetts hotspot, saw a packed house in one of the beer’s most popular markets, with tallboys in the hands of local students, artists, and old-school fans.

FINALE EVENT
On December 29th, the Narragansett team and special guests invite their “neighbors” and fans to join them in Pawtucket,RI for a blow-out finale event featuring major contests and promotions, performances by popular local bands, and, of course, ‘Gansett for all.

Narragansett continues to encourage partygoers to “Take the Pledge” www.narragansettbeer.com/tag/pledge to support the brewer in 2011. Fan pledge videos will be filmed on-site and posted to the Narragansett website to showcase the region’s continued loyalty to the brand and major step towards the “Build a Brewery www.narragansettbeer.com/petition ” campaign. By reaching 7.5 million cases sold, Narragansett will rebuild a new full-scale brewing facility in New England. The company is expected to break ground on a draught-only brewery in fall 2011.


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