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Heineken Inspire” Presents: Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino, Wale and More

May 19, 2010


WHITE PLAINS, N.Y. – Heineken USA announced today the launch of “Heineken Inspire,” a series of invitation-only summer events featuring an eclectic mix of performances from today’s hottest artists including Cold War Kids, Fabolous, The Hold Steady, J. Cole, Matt & Kim, Ryan Leslie, Tito El Bambino and Wale.  Keeping the crowds entertained all night will also be some of the most famous DJs in the country, including Joel Madden and the legendary Jazzy Jeff. 
 
The four-city tour will kick-off May 21-22 in Miami, Fla., and then hit Chicago, NYC and LA.  For two days in each city, Heineken Inspire will take-over an exclusive location and host a series of unique, intimate events featuring high-energy performances by DJs and chart-topping musical artists. The Heineken Inspire events are part of Heineken’s fully integrated retail and on-premise “Plug into Summer” program that is running nationwide during the Memorial Day through Labor Day summer period.
 
Heineken Inspire events will hit the following cities this summer presenting*:
 
Miami, FL – May 21 & 22
Friday, May 21
3pm – 7pm            Heineken Summer Friday with DJ Irie            
9pm – 1am             DJ Chad Hugo, Cold War Kids and The Hold Steady
                                   
Saturday, May 22
2pm – 7pm             Fabolous, DJ Irie and Wale
9pm – 1am             MezclaSonic DJs and Tito El Bambino
 
Chicago, IL – June 25 & 26
Friday, June 25                                                            
3pm – 7pm            Heineken Summer Friday with DJ Jazzy Jeff                        
9pm – 1am            Los Babasonicos and MezclaSonic DJs
 
Saturday, June 26
2pm – 7pm            D-Nice, J. Cole and Ryan Leslie
9pm – 1am            Cold War Kids, Matt & Kim and DJ Vice           
 
New York, NY – July 30 & 31
Friday, July 30                                                           
3pm – 7pm            Heineken Summer Friday with DJ Atrak                                   
9pm – 1am            Cold War Kids, Rogue Wave and DJ Vice                       
 
Saturday, July 31
2pm – 7pm            D-Nice, J. Cole and Wale
9pm – 1am            Tito El Bambino and MezclaSonic DJs
 
Los Angeles, CA – August 27 & 28
Friday, August 27                                               
3pm – 7pm             Heineken Summer Friday with DJ Jazzy Jeff                       
9pm – 1am            Los Babasonicos and MezclaSonic DJs           
                       
Saturday, August 28
2pm – 7pm            D-Nice, Ryan Leslie and Fabolous
9pm – 1am            The Hold Steady, Joel Madden and Rogue Wave
 
In addition to the musical performances, Heineken Inspire will feature other unique on-site experiences including a tasting area where attendees can grab an ice cold Heineken or Heineken Light on Draught and learn to pour the perfect pint with a little help from Steve Riley, Certified Cicerone, learn to play guitar with a free lesson courtesy of Fender, Heineken Heritage interactive exhibit, a game area where you can try your hand at tennis or jam out to your favorite song and an opportunity to upgrade your taxi experience by downloading the Heineken USA-sponsored Taxi Magic App.
 
“We’re excited to host an eclectic mix of top-notch, exclusive events this summer,” said Shane Hoyne, Senior Brand Director, Heineken USA.  “Between the hot talent line-up, DJ’s, and other on-site experiences, we’ve created something truly remarkable.”
 
Advertising for Heineken Inspire includes local market print, radio and out-of-home.  For more information and continued updates about Heineken Inspire events including exclusive behind-the-scenes footage, live performances and interviews with the artists, check out www.inspire.heineken.com.
 
*Dates and talent subject to change.


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