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Insight Beverages Creates A Stir with Mixology Madness in Las Vegas

November 19, 2009


Lake Zurich, IL– Insight Beverages created quite the stir in Las Vegas with their beverage concoctions during the Insight Beverages Mixology Madness Oct. 21 event at Ghostbar, The Palms Casino Resort, Las Vegas.

Nine signature mixology drinks were developed exclusively for the event (thanks to the talent of Adam Seger, Mixologist for Chicago’s Nacional 27)—all of which included on-trend Insight Beverages products plus other popular ingredients. From the Theratini, which included Insight Beverages Lemongrass Ginger Green Tea, Citrus Vodka and Lime to the Fire Roasted Tequila Bloody Mary which included Insight Beverages Fire Roasted Tomato Soup, Tequila and Lime Juice, the crowd at Ghostbar was treated to a full sensory flavor and visual experience 55 stories above the lights of Las Vegas.

And some attendees left the event not only with a happy face, but with their pockets full – the first 25 guests won $25 in casino chips and Tom Hinkle, from Golbon Convenience Store Services, won the grand prize—the new iPod Nano and matching speakers.

The event took place during the NACS show and allowed Insight Beverages to share the breadth and versatility of their products. Developing products that fit today’s trends is a key focus at Insight Beverages—understanding trends allows the company to understand their customers and their needs. By partnering with Insight Beverages, customers can adapt their beverage offerings quickly to meet changing market trends and take advantage of new opportunities as they evolve.

For a FREE download of the drink recipes featured at the Ghostbar Insight Beverages Mixology Madness event or for more information on Insight Beverages, visit www.insightbeverages.com.

Mixology Madness Menu:
•    Rum Rootbeer Float
•    Spicy Candied Brandied Cherry Cocoa
•    Yuzu Spritz
•    Bourboned Bacon Cocoa
•    Pomegranate Margarita
•    Tokyo Sunrise
•    Kentucky Autumn:  Bourbon Spiked Pumpkin Cider
•    Theratini
•    Fire Roasted Tequila Bloody Mary


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