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Entry Forms Available for First Ultimate Spirits Challenge

January 5, 2010


Ultimate Beverage Challenge announces that the product entry forms for the inaugural Ultimate Spirits Challenge are now available.

Built upon the principles of integrity, method and credibility, the benefits to the beverage industry of finally having the most authoritative, accurate and consistent results at hand cannot be overestimated. Any spirit carrying the Ultimate Beverage Challenge seal of approval from the Ultimate Spirits Challenge will be readily perceived as the highest standard of product in its category. The marketing advantages and implications of having a UBC recommendation are enormous.

The first Ultimate Spirits Challenge takes place in New York on March 1-3 and will showcase products in the best light, evaluated against their closest categorical peers. Spirits will be evaluated in proper glassware under ideal serving conditions. For example, vodkas will be served to judges chilled; cask strength whiskeys will be judged both with and without water dilution. These pivotal innovations will benefit the products under examination and are long overdue. The entry deadline for the Ultimate Spirits Challenge is February 15, 2010. Enter your products today!

The revolutionary Ultimate Cocktail Challenge, following in mid-April, will evaluate spirits categories in the context of how they taste in representative cocktails. This unique methodology will trail-blaze a new era of spirits in cocktail evaluation, assessing each entry by category in the context of the most appropriate classic cocktail. Applications for the Ultimate Cocktail Challenge will be available February 16, 2010. The first Ultimate Wine Challenge takes place June 7-11, 2010 and applications will be available beginning April 13, 2010.

Judges for the Ultimate Spirits Challenge are a who’s who (gaz regan, Dale DeGroff, Steven Olson, David Wondrich, Doug Frost, Sean Ludford and many more superstars) of the top beverage alcohol authors, journalists, speakers and educators in the world.  All UBC competitions will be held at state-of-the-art Astor Center in New York City under ideal conditions.

The results of each challenge will be widely publicized, both in print and online, and can be readily utilized in your marketing and promotion. In addition, the highest-rated products will be showcased at consumer tasting events in New York in the fall of 2010.

For more details about all three Ultimate Beverage Challenge competitions in 2010, please click on the following link to Ultimate Beverage Challenge FAQs.


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