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Dos Equis' Most Interesting Show in the World Returns with 16-city Nationwide Tour

November 11, 2009


White Plains, NY (November 6, 2009) – Dos Equis announces the return of “The Most Interesting Show in the World” tour (MISW), a one-of-a-kind, touring upscale, offbeat variety show inspired by the award-winning “The Most Interesting Man in the World” campaign.  This year’s MISW once again features a menagerie of multinational performers, including acrobats, beatboxers, burlesque performers, contortionists, crossbow marksmen and daredevils that will excite and delight audiences in 16 cities from coast to coast.
 
“We had great consumer response to the launch of the Most Interesting Show in the World last year and are focused on building upon that success to create an even more dynamic and unique brand experience,” said Paul Smailes, brand director for Dos Equis.  “We’re bringing together engaging new entertainers and previous fan favorites to thrill consumers and continue to reinforce Dos Equis as the champion of interesting.” 
 
Angelo Moore, poet, spoken word performer, saxophonist and founding member of the influential punk rock band “Fishbone,” will serve as the show’s host and MC. 
 
Launched in San Francisco on Oct. 20, the MISW will travel from the West Coast to the East Coast and make 16 tour stops, including shows in Atlanta, Chicago, Dallas, Los Angeles and New York, enthralling audiences at upscale nightlife venues across the country with a unique blend of humor, seductiveness and visual entertainment. 
 
New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour.
   
The show is written and produced by Randy Weiner and Weiner Entertainment Group.  Weiner is the creator of the “The Donkey Show,” a variety program that has toured New York, London, Madrid and Seoul, as well as the Las Vegas show “Beacher’s Madhouse.” 
 
The MISW tour will be supported by online media and local in-market promotions.  
 
All MISW attendees must be 21 or over. 
 
For more information and tour schedule, please visit www.dosequis.com/mostinterestingshow.


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