EFFEN Vodka is ahead of the curve once again with the launch of the first super premium cucumber vodka – EFFEN Cucumber Vodka. A modern, sophisticated flavor that appeals to the super-premium market, cucumber is one of the most exciting and on-trend flavors that is being used in today’s modern bar; it’s familiar, yet not over-saturated. With the essence of freshly harvested vine-ripe cucumbers, EFFEN Cucumber Vodka puts a fresh spin on classic Bloody Mary’s by adding another layer of flavor to this classic Brunch cocktail. It also pairs well with melons such as cantaloupe or watermelon and can provide a crisp twist to a traditional martini. Come experience EFFEN the way nature intended at Booth #901.