Atlantic City 08

Keynote Addresses
Open To All Attendees & Exhibitors

Tuesday, October 14 • 9:15 AM

Opening Day Keynote:
Chris Weinberg
CEO, The BarFly Group

Staying Alive in Today's Economy - Five Surefire Steps to
Lower Costs
In a strained-profit-margin environment, managing every penny can be the difference between success and failure. In this Opening Day Address, Chris Weinberg will discuss five surefire steps to control your operation's cost of goods. You’ll find out how to use a KISS approach to learn and implement this system to identify and address areas of opportunity.

Tuesday, October 14 • 10:30 AM

Keynote Address:
Jonathan Newman
CEO and Chairman, Newman Wine & Spirits

Wine & Spirits Sales: Surfing the Economic Waves for Value and Profit
Overall, wine and spirits sales continue to grow even when the economy doesn't. Consumers don't stop drinking, but they're looking for a sense of value. For the bar owner and beverage manager, the challenge is to make your customers feel like they're getting a deal while still ensuring your own solid profits. Jonathan Newman will discuss how to deliver value while reaping profit.

Wednesday, October 15 • 10:15 AM

Keynote Address:
David Mandell
President & CEO, The p.i.n.k. Spirits Company

Breaking into the Spirits Industry: The Challenges of Launching a Brand and Creating a New Category
Join David Mandell, president, CEO and founder of The p.i.n.k. Spirits Company, for a discussion of the challenges of developing and launching a new brand in the spirits industry. He will share his views about the importance of the supplier/retailer relationship and talk about one of the most exciting trends in the industry: the energy spirits category. Learn from the category leader how energy spirits enable you to develop creative drink menus, offer innovative cocktails to the customer and provide an upsell opportunity like no other product.


	Keynote Addresses Open To All Attendees & Exhibitors Tuesday, October 14 • 9:15 AM Opening Day Keynote: Chris Weinberg CEO, The BarFly Group Staying Alive in Today's Economy - Five Surefire Steps to Lower Costs In a strained-profit-margin environment, managing every penny can be the difference between success and failure. In this Opening Day Address, Chris Weinberg will discuss five surefire steps to control your operation's cost of goods. You’ll find out how to use a KISS approach to learn and implement this system to identify and address areas of opportunity. Tuesday, October 14 • 10:30 AM Keynote Address: Jonathan Newman CEO and Chairman, Newman Wine & Spirits Wine & Spirits Sales: Surfing the Economic Waves for Value and Profit Overall, wine and spirits sales continue to grow even when the economy doesn't. Consumers don't stop drinking, but they're looking for a sense of value. For the bar owner and beverage manager, the challenge is to make your customers feel like they're getting a deal while still ensuring your own solid profits. Jonathan Newman will discuss how to deliver value while reaping profit. Wednesday, October 15 • 10:15 AM Keynote Address: David Mandell President & CEO, The p.i.n.k. Spirits Company Breaking into the Spirits Industry: The Challenges of Launching a Brand and Creating a New Category Join David Mandell, president, CEO and founder of The p.i.n.k. Spirits Company, for a discussion of the challenges of developing and launching a new brand in the spirits industry. He will share his views about the importance of the supplier/retailer relationship and talk about one of the most exciting trends in the industry: the energy spirits category. Learn from the category leader how energy spirits enable you to develop creative drink menus, offer innovative cocktails to the customer and provide an upsell opportunity like no other product.
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