Become an ID Expert
Speaker: Robert Smith, President of Nightclub Security Consultants
This informative session will cover everything you need to know about identification. Robert Smith, president of Nightclub Security Consultants, is a 17-year police detective and a court expert in the Recognition of Fake and Borrowed ID. Attendees will receive information normally reserved for law enforcement officials. Discussion will surround fake, borrowed and altered ID, methods to screen the ID, when is it legal to confiscate an ID, training employees to find bad ID, working with law enforcement when employees know more about ID, using ID scanners, finding the equipment to discover bad ID and many state specific rules and regulations. This session is suitable for ALL alcohol service employees, managers or owners. Don't miss this session.

Preparing for a Lawsuit
Speaker: Robert Smith, President of Nightclub Security Consultants
If you're in the alcohol service industry long enough, someone will file a lawsuit against your bar, club or restaurant and chances are that you won't be as prepared as you could or should be. This money saving session will provide attendees with several important points that can help lower insurance claims, help lower damages, help lower attorney's costs, help win lawsuits and save owners money.

Attorney's who represent plaintiff's and defendant's have given their inside information on what they want to see and what they hate to see when they are preparing for a lawsuit. This information is a true gift for any operator who wants to be prepared to put up a good fight.

Your Marketing Machine: A Complete Game Plan For Your Successful Promotions
Speakers: Dave Yasnoff, Managing Partner of Hype Promotions, and James Auerbach, Vice President of Rum Runners USA
Industry veterans Dave Yasnoff, managing partner of Hype Promotions, and James Auerbach, vice president of Rum Runners USA & Showtime Events, team up to present a complete marketing and promotion game plan for your business. This special 90 minute seminar is presented in an open discussion, round table format where you will be encouraged to participate. Information will cover all aspects of how to get the most out of your marketing, promotion, and advertising efforts. Come prepared to ask questions, brag about your best promotions and meet others working hard to DRIVE business into their establishments.

East Coast Club Trends 2009
Speaker: Alex Picken, CEO of Picken Real Estate and Nightlife Brokerage
Panel moderator, Alex Picken, leads a team of key players from East Coast hospitality and nightlife set to enliven and inform attendees in Atlantic City. They will answer "what price optimism?," predict 2009 hottest club trends, explore new business ideas, savvy moves for keeping ahead of the curve and saddling a stubborn economy, weigh in about emboldened community actions, restrictive legislation, exciting new features to add venue appeal and the "going as is" price you pay keeping a lid on expenses.

Add Profits to Your Beverage Program With Logo'd Drinkware
Speaker: George Borrello, Founder, Top-Shelf Marketing
Learn how to create a new profit center in your beverage program by selling souvenir drinks to guests. George Borrello of Top-Shelf Marketing will walk you step-by-step through creating or improving the sale of apparel and drinkware in your establishment. Borrello will cover the do's and don'ts of marketing a "Buy a Drink Keep the Glass" program.

Heavyweights of Marketing
This open-forum discussion will provide attendees with information on current and upcoming innovations in the industry. Topics to be discussed will range from training to mixology to operations. You'll want to benefit from this opportunity to network with your peers and to hear from a unique panel made up of a blend of suppliers, distributors and owners/operators.

The Energy Spirits Category: Bringing the Hottest Trends in the Industry Together
Speaker: David Mandell, President, CEO and Founder of The p.i.n.k. Spirits Company
Join David Mandell, president, CEO, and founder of The p.i.n.k. Spirits Company, for a discussion of one of the most exciting trends in the industry - - the energy spirits category. Learn from the leader in the category how energy spirits enable you to develop creative drink menus, offer innovative cocktails to the customer, and provide an up-sell opportunity like no other product.

Text Message Mobile Marketing: Strategies for Success
Speaker: Chris Watland, Co-Founder of Interactive Mediums
In today's cluttered advertising landscape, consumers often tune out traditional television, radio, print, in-store, and outdoor ads. The emerging medium of mobile text-message marketing can be a more effective way for businesses to connect with customers. The cell phone is one of the most pervasive technologies in American life: More than 84 percent of Americans own a cell phone, carry it everywhere, and read an average of 94 percent of their text messages. But text messaging remains a largely untapped medium for marketers, even though its 15 to 20 percent response rate far outperforms the 1 percent response rate of traditional media. Chris Watland, Co-founder of Interactive Mediums, will discuss topics as creating a successful campaign, industry standards, privacy, practical strategies, and more.

Nightclub & Restaurant Music Management Secrets
Speaker: Wyatt Magnum, President, CMS and MMG
Looking for ways to unlock hidden beverage revenue potential through music? This seminar is designed for nightclub and restaurant operators looking to improve their DJ and foreground entertainment programs. Wyatt Magnum, president of CMS and the Magnum Music Group, will discuss such topics as dance floor rotation, BPM programming, nightly music management and computer music systems.

Creating the Ultimate Vibe: Latest Trends in Lighting, Sound and Video
Speaker: Karl Kieslich, Sound Stage Systems
Karl Kieslich of Sound Stage systems is ready to keep you up to date on the latest ways to capture that illusive "vibe" that certain clubs have mastered. Learn the tricks of creating the right atmosphere that your customers can't get enough of. This dynamic session will reveal everything you need to know when it comes to lighting, sound and video. You'll learn how today's Digital Sound Processors (DSP) can monitor your sound systems 24/7 and deliver the latest in system control and protection, as well as how inexpensively LED technology can change the look and feel of your venue. Kieslich will also help you decide what's better for you, LCD or plasma, and how/where to use them.

Be In Control - Don't Let Your Business Control You!
Speakers: Robert Lewis, Esq., GrayRobinson, P.A., and Marbet Mier Lewis, Esq., GrayRobinson, P.A.
Join Robert F. Lewis, Esq., a shareholder and co-founding member of the GrayRobinson, P.A. alcohol beverage legal team, and Marbet Mier Lewis, Esq., attorney with GrayRobinson, P.A.'s alcohol beverage legal team, for this detailed discussion on how to develop an effective operational scheme that will protect your business from administrative, criminal and civil liability. Topics will include tips on staff management and training, proper alcohol and business licensing and how to avoid common liability pitfalls.

Franchising Your Business
Speaker: Lane Fisher, Franchise Attorney and member of the International Franchise Association's Board of Directors
Is your business successful? Are your operating systems teachable? If so, franchising might be right for you. Franchising permits you to expand your concept using franchisees' labor and financial resources, solving the 2 biggest obstacles to growth. Most franchisors charge initial and ongoing fees for the right to use their trademarks and business system. Lane Fisher, a franchise attorney and member of the International Franchise Association's Board of Directors, will explain franchising as a method of distribution and explain the regulatory requirements and legal issues involved in starting a new franchise system. If you have ever considered franchising, you need to attend this session.

Point Of Sale: It's About Service Not Software
Speaker: Todd Norvell, CEO of Positive Feedback Software LLC
Todd Norvell, CEO of Positive Feedback Software LLC, is widely recognized as an industry pioneer in the field of restaurant point of sale (POS). His company's flagship product (FreePOS Restaurant Management System) has been downloaded in excess of five hundred thousand times and is actively distributed on hundreds of websites. During this action packed and fun filled seminar, Norvell will discuss the advantages and disadvantages of computerization. He will expose insider secrets that local technology resellers don't want you to know about. Then he will illustrate how to maximize ROI by properly implementing a variety of technology products. If you are in the restaurant business, you'll surely want to attend this seminar. you might even win a brand new Dell computer!

Social Marketing - Integrating Your Advertising Efforts Beyond Traditional Media
Speakers: Jeff Moisey, JumpFrogMarketing, and Steve Donlin, JumpFrogMarketing
Please join Jeff Moisey and Steve Donlin from JumpFrogMarketing.com to learn about new innovative ways to reach the audience you want within the ROI you need! Experience non-traditional marketing the way our parents never intended. From viral to spiral, get educated on what programs will bring you success when deciding where to go when you're online. Integrated Advertising, Social Media Marketing, Search Marketing and Behavioral ReTargeting.

VIP Treatment, VIP Profits
Speaker: Robert Casillas, Monsoon Entertainment, and panel
High-end service and atmosphere now reaches deep, into not just major markets but across middle America. Everyone wants to be a VIP, and they will pay, but there are right ways and wrong ways to go about it. Gain insight on ways to make all patrons feel like celebrities, be it bottle service or other accommodations. These leading operators in Las Vegas, the city that perfected the concept, will help you make your club the next VIP destination.