Skyy Spirits Responds to Trend, Launches “Women & Whiskies” CommunityNovember 10, 2010
SAN FRANCISCO, CA (November 2, 2010) – Who says whiskies are just for men!?! In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits, the wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US, has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit. www.facebook.com/womenandwhiskies.
“After nearly a decade of attending whisk(e)y events around the country, we began to see more and more women coming to the table asking great questions. As a result, we wanted to create a community of like-minded women and empower them with knowledge to feel confident when ordering or discussing whiskies,” said Ms. Randal Stewart, PR and Events Manager specializing in whiskies.
Women & Whiskies is supported by the extensive Skyy Spirits portfolio of world-class whiskies that include Wild Turkey Straight Kentucky Bourbon, American Honey, Russell’s Reserve, Glen Grant Single Malt Scotch Whisky, Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Irish Mist Liqueur, Hibiki Whisky and The Yamazaki Single Malt Whisky.
“With such a deep portfolio of whiskies from nearly every category, we felt we were in a unique position to share our knowledge with a very enthusiastic audience who is looking to move beyond the Cosmo to spirits and cocktails with more flavor and character,” said Nathalie Phillips, The Glenrothes Brand Manager.
The program launched this month with a sold-out event in New York’s trendy Chelsea neighborhood. Professional, sophisticated women gathered to sample different whiskies from Scotland, the U.S. and Japan, find out the differences among the regions and sip delicious whisk(e)y cocktails, including the Glen Grant Zinger, The Glenrothes Rob Roy, and Hibiki Falling Leaves.
Hibiki Falling Leaves
1 1/2 ounces Hibiki 12 year
2 ounces Apple Cider
1/4 ounce Cinnamon-infused Agave Syrup*
1/4 ounce fresh Lemon Juice
Shake and serve on the rocks in a rocks glass. Dust with nutmeg and garnish with a lemon wedge. *To make cinnamon-infused agave syrup, boil water with two cinnamon sticks, then combine with agave syrup in a one-to-one ratio.
Glen Grant Zinger
1 ounce Glen Grant 10 year old
4 ounce Sparkling Apple Cider Juice
Squeeze of Fresh Lime Juice
Serve over ice in a rocks glass and garnish with an apple slice.
The Glenrothes Rob Roy
2 1/2 ounces Glenrothes Select Reserve
1 tsp Sweet Vermouth
1 tsp Dry Vermouth
Serve in a Collins glass with ice. Garnish with a brandied cherry.
The group will host future events in other U.S. cities. The Women & Whiskies www.facebook.com/womenandwhiskies community builds on Facebook, where a lively group of fabulous women (and some supportive men) discuss the virtues of the mighty brown spirit.