Nightclub & Bar Magazine

3's a Perfect Number

It has always been known that if something crazy is going on somewhere, something crazier is going on at Studio 54. This club has set the bar for outrageous behavior and “all-nighters,” and recently the managing directors of Studio 54, Tabú and Teatro have done something no one has dared to do before — a little ménage a tois. “3,” the latest Las Vegas promotion, is dishing out more partying in 24 hours than most could handle in one weekend. But true to style, these guys are doing it on Tuesday nights.
“For the past six years, Studio 54 has held Eden,” says Executive Director Mike Milner. “We opened up Teatro and decided to combine all of them. One admission gets you in to all three places. It starts at Studio 54, then Tabú and then Teatro until about 8 or 9 a.m.” The appeal is tremendous to both locals and tourists. With all three clubs located in the MGM Grand, and with admission set at only $15, Tuesday has become the new Friday in Vegas. Teatro holds an average of 165 people and during a “3” promotion night, Milner says 900 might cross its threshold. The idea is to build a brand name out of Teatro and use the older sibling Studio 54 as well as the precedent set by Tabú as one of the first in the ultra-lounge craze. With Ferrari-red leather on all the furniture and a Champagne bar topped off with dancing women, Teatro’s décor is entertainment in itself. But, the crowd “3” is drawing is what makes Milner most happy.
“It’s unbelievable,” he says. “Clubs are only as good as the people in them and we have had one of the most local, loyal crowds out there."