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Financial Fireworks
In
its 12th season, the annual December fireworks show off the pier in
Manhattan Beach, Calif., was befittingly explosive. |
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Raising Spirits, Wearing Skirts
In
the town of Bath, S.C., the local football team may not have won too
many games this past season, but they did win the popular vote at the
local teen club, Razin Kaine. |
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Lions and Tigers and Beers, Oh My!
With
eight bars surrounding one area, Wall Street Plaza in Orlando, Fla.,
was a perfect location for the first ever Tiger Beer Chili Crab
Festival. |
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Merchandising to Build Relationships
The
staff at Waterfront Seafood Grill in Seattle knows their repeat
customers. With nearly 25 percent of the revenue generated from private
dining events, Waterfront Manager Chris Sparkman got together with
Northwest Cellars to send an appreciative gift during the holidays to
all of the concierge groups and private dining booking agents who
repeatedly send business to the restaurant and bar. |
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Seeing Double
What is better than an attractive female in your club? How about two who look exactly alike? |
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The Profits In The Pudding
How
far would you go for profit? Would you be willing to do a promotion so
involved that the cleanup alone took one staff 10 hours last year?
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Libations and Literature Ongoing
and deeply respected, New York City’s Literary Reading Series is as
ingrained in the KGB Bar as the original woodwork from when it was once
known as the Ukrainian Labor Home. Readings occur at KGB sometimes up
to six nights a week, ranging from poetic to prose, with the promise of
a new experience and fresh work each evening.
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A Pep Rally for Patrons
Cheerleaders are the perfect male fantasy — a beautiful girl in a short skirt who shares a love of your favorite team. |
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