One Lounge's Love 

105 Social definitely has become one of the Philadelphia, lounges where beautiful people come to see and be seen. Fashionable and trendy, the lounge offers pool tables upstairs and a classic ambiance downstairs with DJs spinning several nights a week.

Raising Glasses and Awareness 

    The bartenders created signature cocktails, the Red Ribbon Tini and the Red Cent Bellini, both using sponsor spirits and selling for $5 each, and one lucky patron took home the raffle prize of a stay at the Kimpton Hotel in San Francisco and round-trip airfare. With the tag line “every red cent counts,” more than $3,600 dollars was raised from the combination of door donations, cocktail sales, raffle tickets and an auctioned painting — all helping a great cause and giving the Kimpton Hotel & Restaurant chain great crediblity.

Apocalyptic Profit 

For the past four years, Light at the Bellagio has been host to The Post Apocalyptic Showdown, the world’s most wonderful thank you to industry employees. Realizing that almost every waitress, bartender and bouncer gets the short end of the stick on New Year’s Eve, the Light Group has been catering to his or her annual, post-Christmas needs the week after January 1st.

Fancying Female Dollars 

Women of New York are raising their glasses and lowering their bodies onto the state’s plushest of bar furniture. B.E.D., in New York City, has been offering the Fancy A Feast promotion every other Tuesday for many months now.

Vodka vs. The MTA 

As hundreds of thousands marched across the Brooklyn Bridge to work in freezing temperatures this past winter due to the MTA strike, the group at Galapagos Art Space, a performance art space/bar in the Williamsburg area of Brooklyn, conspired to help.

Profiting
With a Personal Touch

Taking the meaning of “lounge” to the extreme, the Icon Lounge, a Detroit bar centered on customer service, has been bringing in licensed massage therapists since opening a year ago.

Quality over Quantity 

Rather than packing in the 20-somethings, slinging cheap domestics and dollar shots, reserve, located on Chicago’s Lake Street, promotes to the penthouse level clientele.

OPENINGS 

A Financial Freakout 

Anheuser-Busch’s new energy drink, Tilt, is a little different to the market. Combining caffeinated malt beverage with ginseng and guarana, the drink is exotically bold, so it makes perfect sense that the launch party at The Venue in Dearborn, Mich., would be as well.   

A Political Party's Party

Around 850 people turned out recently at Crobar in Chicago, at $50 for standard entry and $200 for a VIP ticket.