Traveling Lounge

    The Vida Tequila launch took place at this year’s Sundance Film Festival. The venue was fitting; Vida wanted a star-studded premier to introduce its three premium tequilas, and, says Tracy Keim, vice president of marketing for Vida, the red-carpet treatment initiated in Robert Redford’s celebrity-packed playground is only going to continue.

DJ, ASAP

Belo Nightclub was in for a real treat when DJ Sasha listed it as one of his four stops during his North American tour. The San Diego hot spot got a chance to see the Wales-born and -bred DJ first-hand as he mixed his repetitive beats, along with an incredible melody to provide a good time for dancers and party-goers.

Dinner With Friends

    Benefit events continue to be not only helpful to causes but great visibility for the host bar.

Read All About It

    It was magazine madness at the Key Club in West Hollywood, Calif., as YRB magazine celebrated the release of the May and June issues. But the night couldn’t have been complete without including the “Queen of all Media,” Perez Hilton. The night served as a celebration of music, gossip, and entertainment as more than 350 people packed the Key Club to party with Hilton.