Surviving Suburban Sprawl
How the Coach House Tavern’s Loyal Patrons Battled for Their Beloved Bar

The television show “Cheers” made a nation nostalgic for the old-fashioned corner bar “where everybody knows your name.” In a country riddled with strip-malls and chain restaurants, “Cheers” struck a chord.

Money Makers

Beverage News

Electronic Connections
Building a Happy, Profitable Community

Connectivity and building relationships electronically are the focus of this month’s Buzztime Report. Online communities and electronic communities provide a prime opportunity for a bar to reach its target market.

Saintly Promotions
The Carousel Piano Bar & Grill Scores in NOLA

When Hank Jr. bellows his rhetorical call to arms, “Are you ready for some football?” you definitely better be ready — to make a ton of cash, if you’re a bar owner.

Sacred Successful
Making Halloween Events Worth a Haunt

As promotions director for Nick’s Sneaky Pete’s in Albany, N.Y., Bill Kennedy is responsible for the club’s annual Monster Bash, a large-scale affair from which venues of any size or budget can learn. 

Little Big Brews
Craft Beer Brands Continue to Explode

Profit in the Playlist
Connecting with Patrons — And Their Friends

Downloading jukeboxes aren’t news, but TouchTunes has set out to deliver boxes that take the concept a step or two further — even as far as inviting new patrons via now standard communications such as text messaging.

Picture This
Fox & Hound Restaurant Group Launches New Beverage Menu

Pictures are worth a thousand words, it has been said, and for Fox & Hound Restaurant Group, pictures are part of what sells thousands of drinks.

Jon Taffer's 3 Step Revenue Growth Plan
Step 2: Maximizing Guest Frequency

In the July issue of NCB, I provided you with programs and tactics that will increase your sales per guest significantly — by over 8 percent. If you haven’t read that article (“Step 1: Maximizing Sales Per Guest”), you should. Implementing the tactics and programs in it will improve greatly the results you’ll realize from the programs and steps addressed here and in my next installment.

Bar Moments
Coors Gets Personal to Drive Sales On-Premise

From Urban to Urbane
New Campaign Aims to Stir New Customers, Inspire Mixology

Driving consumers to the bar with requests for Hennessy and educating mixologists about the variety of what they can serve using the brand are the dual prongs of Moët Hennessy’s current campaign to build up it’s namesake Cognac on-premise.

Chicago's Plan B Has a Plan for Success

Chicago’s chic new Plan B is straight-up A-list when it comes to re-thinking the bar business.

Tequila Cocktails Case Profile
The Spanish Kitchen in Los Angeles

A new frontier of libations has arrived in the form of tequila cocktails and the consumer interest therein.Even as popular as the Margarita is in the United States, and as steady as sales for the classic remain in venues, many enterprising entrepreneurs are discovering that the public is finally more open to other tequila-based cocktails.

Saving Time in One Part of Drink-Making Without Sacrificing Quality

Rum of Biblical Proportions
A Pirate Looks at Flavor — and More 

Pat Croce is famous for being passionate and successful. 

Taking Stock of Supply and Demand

The Vodka category grows larger all the time. According to the Distilled Spirits Council of the United States, “Vodka dominates the spirits industry, accounting for nearly 27 percent of all volumes.” 

Reaching New Audiences With Interactive Marketing

Like many of today’s industries, nightclubs and bars are trying to find new ways to grow their business by staying hip with existing customers and tapping into new audience segments. The fickle nature of today’s typical bar patron has made it tougher to target and market to them.

Dave Magrogan Corners Several Northeast Markets With Fresh Ideas and Tenacious Management

A Lifetime of Impact
Harvey Chaplin to Receive Lifetime Achievement Honor During International Hospitality Week

Seeing Red
Houston’s Downing Street Pub Has the Irish Spirit