Tequila Tycoon
Iguana’s Grill & Cantina Sizzles with 1,312 Different Brands of Tequila

   Amidst the screeching sounds of cars and crowds and the towering shadows of New York City’s skyscrapers, a stirring call to arms can be heard amongst the hustle and bustle. At the start of the day, it is whispered throughout the walls of one quaint cantina, and with each passing hour it builds to a bellowing demand –– mas tequila!

Profitably Pomegranate
   Northern California’s artisan family distillery, Charbay Distillers, announces the addition of Pomegranate Vodka to its line-up of handcrafted flavored vodkas made with real fruit.

Be Vigilant, Be Victorious
Continuing Coverage on Drug-Related Issues

Let the Music Play
The Drinks Aren’t a Patron’s Only Concern

   Have you ever gone to a bar and had a terrible drink? After taking that first sip, you most likely handed it back to your waitress and requested something else.

Playmate, Producer and DJ
Diamond Makes the Scene Shine

   In an industry where it can be very tough for a woman to earn the gigs she deserves, the beautiful, Hawaiian-born DJ Diamond has become one of the most sought-after DJs on the planet. And, much like her namesake, this gem’s recent performances have been earning her flawless praise. Here’s a glimpse at the dazzling DJ and the reasons, beyond her beauty, that she’s been lighting up the scene.

SHOWNEWS

The Rewards of Being there
Pre-Register for AC 2006 and
Get Into the Moment

It’s here, and there’s no excuse to miss it.
   The Nightclub & Bar Beverage and Food Convention & Trade Show hits Atlantic City October 9-11, based at the Trump Taj Mahal, and “The Show” offers even more for East Coast operators. Its famous synthesis of an expansive exhibit hall of new products and services with educational sessions unparalleled in the industry and unique nightly events returns to AC for the second year.

 

   Whether you are an independent operator or positioned within a corporate structure in the industry, it pays to take time, evaluate your concept's beverage program and see if you can improve some facets of it can be improved ----- and usually you can. Observing what other outfits and operators are doing also is more than a means to an end. It’s a solid approach for identifying weak points in a program and forming new strategies to fix them.

The Selection of Safes and Security Precautions is Cash-Crucial

   In the nightclub and bar industry, where the operating environment typically involves late nights with large amounts of cash on hand, the possession of a proper safe provides a last line of security for potential profits. With so many safes on the market, there are important decisions to be made to assure a adequate level of security.

Nightclub & Bar Brings You a 31 Promotional Ideas to Make October Killer

   America's day of the dead also is a bar staff’s day of the dollar, but why limit it to that when there is an entire month for the taking? As frighteningly simple as it may be, Halloween success is all about its promotion. There are numerous ways — such as this list of 31 — to show patrons you take this up-and-coming holiday and its fun as seriously as they do.

Food and Beverage Preparation Begins With the Cutlery

Menu Makers
Appealing Appetizers Run the Gamut for Guests.
Choose and Use Them Wisely.

   An appealing selection of appetizers can mean the difference between being an attractive, popular bar or just another of a long list in your zip code.

Sound. Lighting. Movement.
Technology and Tact is Making Environment Improvement Easier

Absolut Evolution
The Spirits Company Giant Just Got Even Larger


When you wake a sleeping giant, beware.  The next series of events tends to rapidly unfold.  In the case of the Abolute Spirits Co. Inc., however, this is not entirely accurate.  sf is a veritable industy giant, yes, but when analyzing its recent movements, the missing element is one of slumber.  To the contrary, Absolut has been busy making long, strategic strides this fiscal quarter.  The recent timeline speaks for itself.

Presenting Two Solid Tactics for Successfully
Marketing Your Logoed Merchandise

   We’ve all done it. We’ve gone somewhere for vacation or a business trip, went out to eat or drink and walked out with more than just a full belly or a little buzz. We’ve walked out with a T-shirt slung over our shoulder or a shot glass in our pocket. For the hospitality industry, souvenir merchandise is big business. In some cases, the profit from the sale of glassware and apparel is larger than food profit.

Tequila Time
Tequila Traditions Meet Mixology Innovations


   The history and heritage of agave’s favorite spirit is an intriguing one, to be sure, but equally interesting to operators and consumers alike today are the creative concoctions being served up with tequila at the bar. The range of spirit and liqueur flavors today lends itself to some very unique tequila libations, and whether patrons are looking for something smooth or something spicy, they can have it now as fast as an in-the-know bartender can serve it up to them.

Today’s Irish Whiskies, While Fewer in Number,
Are Making Names for Themselves  


     Fact:  Irish whiskey is the most underrated and overlooked whiskey. Generally, it is more palatable and smoother than its counterparts from Scotland, Canada and the United States, yet it rarely sits in the spotlight on a bar shelf.

El Guacho
Where the Pacific Northwest Parlays the Finer Things in Life

    At the end of the day, the end of the month, the end of the year, El Gaucho’s numbers exist as proof that guests are willing to pay top dollar for truly personalized service.

Options and Opportunity
The Rumors Are True. Rum is Creating Some Delectable On-Premise Sales Today.

   For all the present talk of the flavored rum category’s popularity today, sometimes the discussion neglects to explore why –– beyond the cocktail –– the spirit continues to impress those behind the bar as much as those in front of it. Flavored rum has become a cocktail commodity now, yes, but it also has become a cooking commodity, as well.

Vodka's Conviction
Three Top Spirit Experts Go Heavy on the Vodka Category

Revisiting Ruby Skye
Checking in With a San Francisco Success Story Five Years Later
 

ATM Service Keeps Cash at Hand

   When ATM Network opened its doors in 1996, the independent company cleared a path for established and burgeoning venues to follow in their venture for more profitable returns. A frontrunner in providing ATM machines, services and support for its clientele, the Minneapolis-based network aims to please with management and on-site assistance.
 

GABF’s Golden Celebration

   When Charlie Papazian founded The Great American Beer Festival in 1982, Boulder Beer Co. brewed a special high gravity ale to celebrate the inaugural event. For the Silver Anniversary of what has become one of the world’s premier beer showcases, the company brewed one of Papazian’s recent favorite recipes that  the company is calling The GABF 25th Year Beer.

Embracing Trends

It seems to be the core and eternal question in the hospitality industry and on-premise world: How can more guests be attracted so that sales climb skyward? Absolutely, it’s a logical question, and it also is one that remains prevalent despite the changing of time, trends and technology. It also is one that this magazine seeks to help answer each issue. Everyone wants to pack the place and be successful, right?