Series Part III How Many Guards Will I Need? Welcome to part three of this valuable series. I hope you enjoyed part two covering the issue of the need for security workers for your venue. This third installment moves ahead and will address proper numbers for your security workers.

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Storm Front DJ Michael Storms Brings the Power of Music to Miami Nightlife DJ, producer, international party instigator — call Michael Storms what you like. They all apply. Mixing beats for some of the largest club scenes in the world, Storms created the soundtrack for more than one club owner’s successful evening. We sat down with him to discuss the past, the future and a little of the celebrity capturing he has been working on currently.

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Color Us Yellow Australia Barrels Ahead Yellow, you say?  Why yellow? Well, for starters, Australia presently is exporting this wine brand called “Yellow Tail” to the United States at a tremendous growth rate — 6.5 million cases in 2004, which is more than the combined volume of the next two Australian wine brands — and in doing so controlling six of the top 10 imported SKUs.

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Knock-Out Profits Boxing Bouts Spur Big-Time Bar Business It is a universal truth that when the fists start flying, the cash starts flowing.

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Meet the Advertiser Vacation Adventures Primes On-Premise Operators for Profits Flight confirmed? Check. Hotel booked? Check. Patrons packing the bar in hopes of winning the highlight giveaway of the night, an expenses-paid vacation? Check. Wait a minute.

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In the Wake of a Tragedy, the Industry Unites Helping Hands for Hospitality With the BarAid program launched by Oxford Publishing days after the Hurricane Katrina tragedy, immediate communications came in from company board members and key industry groups who had already stepped up to take the lead in developing relief programs and have banded together the collective resources of this incredible industry.

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Extreme Success Blavod Extreme Spirits is One Colorful Corporation For those who think black vodka floating over an energy drink — or black vodka itself — is unique, wait until they gain insight into the other workings of this Franklin, Tenn.-based supplier.

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Fusion Foods Combining the Best of the Best The trends that may seep into high-end bar menus begin at top shelf eateries.

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Speakers, Specifically Choosing and Placing Speakers Properly for Profit There are myriad ways an on-premise operation can make or break a potentially regular customer. For example, a quality signature drink can make the difference between bringing someone back and failing to make a memorable impression.

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Express Coffee Martinis Profitable Buzz Behind the Bar Shaken, stirred, studded with coffee beans and sweating caffeine — Espresso and Coffee Martinis quickly are becoming the new champion of cocktails in lounges, clubs, bars and restaurants  across America, especially as the fall season progresses.

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Cold Cash, Hot Profits ATMs Put Customers’ Money in YOUR Hands With numerous operator incentives and potential profit-making opportunities, ATMs are tools more nightclub and bar operators should consider adding to their venue.

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Understanding Winter Spirits Beyond Knowledge is a Warming Truth The cold weather months traditionally are a time to enjoy straight spirits, especially brown goods such as whiskey and brandy, but also peppermint schnapps, coffee drinks, toddies and other warm, comforting cocktails.

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Witness the White Russian Revenue Dare to Compare New Recipes or Promote the Standards for Success  White Russians. Men and women love them, and it’s no wonder why. They’re delectably smooth, easy to drink and they delightfully deliver the signature social boost for which quality libations are renowned.

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Raising Our Voice on the East Coast NCB Partners with The Village Voice in Promoting AC 2005 The Village Voice has been the standard bearer for the alternative weekly publications. Certainly, the Voice is the template on which the alternative weekly paper in your market is based. The New York incarnation of The Village Voice is perhaps the most famous in the nation, and the company publishes in several other urban markets as well.

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Kings of the Coin Today’s Coin-Op Suppliers Present Their Latest and Greatest On-Premise Offerings For on-premise operators wanting to diversify their profit portfolios, consider the coin-op industry the New York Stock Exchange of options and offerings.

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Sonatas & Spirits Seattle’s Triple Door is a Triple Threat of Attraction: Moving Music, Fine Fare and Superlative Service The Triple Door in Seattle was born in September of 2003. Rising anew, the lights, libations and legacy have given fresh life to the historical Mann building from the inside out, and it once again financially thrives from the beauty of live musical performance.

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Promising Pints of Profit Shedding Light on Selling Dark Beer Dark beer sometimes gets a bad rap. In a pilsner-driven society, people sometimes shy away from anything darker than the color of beach sand. However, there is a growing market of guests who exalt beer they can’t see through.

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Managing Your Entertainment Part III: Focus on the Finances of DJs Yes, it's true, there’s no business like show business! What we also must remember, though, is that entertainment is a vital part of our business and therefore must be managed.

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High-Voltage Venue The Casbah Club Lights Up Atlantic City Lady Luck never smiled on Donald Trump any finer than the day the billionaire developer and “The Apprentice” superstar gave a thumbs up to a trio of entertainment operatives to open a nightclub in his Taj Mahal Casino to lure in a young, hip crowd to a tired, old anemic East Coast resort whose glory days might then have seemed remote indeed amid a stalled, gaming-only mentality –– one that replicated an average demographic already pushing the edge of the prime club-going age by several decades.

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