The Anticipation Begins Countdown to ‘The Show’ in Las Vegas is Underway With the recent success of the freshly launched Nightclub & Bar show in Atlantic City, N.J., excitement is in the air for members of the industry who know first-hand the beneficial impact of the intense networking, operator-savvy seminar programs and jam-packed exhibit hall of products and services — and this is just the beginning.

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Serve & Protect, Part Four What Makes a Good Security Guard? Well, I am back again with part four in our series. Thanks for those of you who have sent me e-mail updates on your new view of staffing numbers for your venue, and I hope you continue to work to make your venue safer. Alright, let’s get started with part four.

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Oye Mi Reggaeton Reggaeton’s Mixture of Music is a DJ’s Delight If you have frequented a nightclub in the past year, you probably heard something other than Hip-Hop and House music from the DJ. It’s likely the dance-motivators you heard pounding from the club’s sound system — a combination of Reggae, Salsa and Hip-Hop beats mixed in with verses in both Spanish and English — was one of the newest and proving to be more popular sounds on the scene: Reggaeton.

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Crunch Time! During a Crisp November, Cold Cash From Frenzied Football Action Matches Season Temps Come November, football is in full swing, and teams are battling their rivals for postseason births. What better time for a local sports bar to entice customers and exponentially increase sales?

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Prosper From Purity Air Filtration Systems Provide Extra Cleanliness for Clientele Beyond offering guests innovative architecture, a creative concept or a plethora of promotions, have you perhaps neglected an important factor in the comfort level they have at your club — quality of air?

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Get This Party Started Add to Profits With Party Menus Celebrating the holiday season just naturally calls for parties, and establishments that offer special party menus, or even outside event or private catering, can cash in on the spirit and set their cash registers ringing in the New Year louder than ever before.

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Stellar Sales From the Suds Draft Beer Offers Operators Incredible Financial Flow A bar without draft beer can be compared to a bakery without bagels — sure, there are other offerings to please guests — but owners still are missing out on some serious dough. There is no question that draft beer is liquid gold when proper operations and promotions are in place, and today’s marketplace of brew has more depth than ever.

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The ABCs of Lighting Some Helpful Tips to Consider With any aspect of club operation, it never hurts to revisit the fundamentals occasionally. When it comes to lighting, even those fundamentals are ever-changing. Going back to basics in thinking about lighting systems can involve refreshing oneself with universal truths as well as completely new paradigms. Everything continues to morph, but for now, here are a few ABCs of lighting to consider for  the time being.

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Great White Hopes New Light Spirits Pack A Powerful Sales Punch Almost by their very nature, new light spirits are at the forefront of discovery behind the bar in the new golden age of the cocktail where the premium always is on the fresh and the trendy in the way of libations to please the palates of fickle patrons.

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The Dram Shop Dilemma What You Need to Know to Protect Your Business All 50 states have different laws regarding liability depending on whether the server was a commercial or social host, and as a savvy nightclub or bar operator. It’s wise to know where you stand at your location.

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Managing Your Environment Part IV: Managing Holidays Did you know that many savvy operators double and some even triple their monthly sales each year in December over November? Now is the time to begin to put some energy on the Christmas season. Here are two marketing-for-money strategies that each can produce big results when properly implemented.

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Christmas Cocktails Kindle Warmth With Guests While Heating Up Sales In most of the United States, the skies are ripe for snow flurries coming in, sweaters are out, fireplaces are ablaze, and soon it will be time to put up the cornucopia and  break out the Christmas cheer — and the cocktails. So, for all profit purposes, cheers! Here’s to another cozy yuletide season with friends, loved ones and a spirits-lifting list of special libations.

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Luxurious Liqueurs, Classy Cordials Sweeten Sales with These Fabulous Flavorings Liqueurs are to cocktails what icing is to cupcakes — they          top off mixed drinks with a sweet flavor that lingers on the palate and leaves consumers satisfied and smiling.

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New Mexico's Mythical Moneymaker Santa Fe’s Dragon Room Exhales Financial Fire Rosalea Murphy first embarked on her journey as a business owner when she opened The Pink Adobe Restaurant in the Barrio de Analco area of Santa Fe, N.M., in 1944. In 1978, the finishing touches were added — from her own paintbrush — to the walls and tables of the newly adjoining Dragon Room Bar. Drawing nigh on its 28th birthday, The Dragon Room still is family owned, operated today by her grandson Joe Hoback, who continues to add to the story of the 350-year-old adobe building and a late-night release for the citizens of Santa Fe.

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Canadian Whisky Today Is it Something to Sing About? Many songs have been written about drinking — specifically about beer and wine — and certainly tequila. “One Bourbon, One Scotch, One Beer” is a Rock/Blues classic. But Canadian Whisky?

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Inventing the Marketplace Impresario Michael Ault’s Profit Party Continues It's not easy being one of the world’s top club creators — just ask nightlife entrepreneur Michael Ault. Finely honed foresight, intense ingenuity and tireless dedication to hosting the best damn party possible are just part of what it takes to do it.

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