Recipes For Revenue

The Right Mix for Those in a Fix 

Contents 

• Skyy
• Gosling's Rum
• Scorpion Silver Mezcal
• White Rock Distilleries

ONEFORTHEROAD

DAN the BarMan

The Journey of 1,000 Bars Began With a Single Sip

Freeman simply could not turn away from a dare. Visiting 1,000 bars in one year was the challenge, and Freeman not only completed the task, but he gleaned a fair amount of valuable knowledge along the road. 

BEVERAGENEWS 

• KIWI Sensations
• Mythically Alluring
• Downunder's On Top Of Trends
• Cash & Charge
• Miller's March Madness

MONEYMAKERS 

• A FATAL ATTRACTION
• New Twists on Classic Design
• Liquid Gold
• BioBOUNCER
• Profitable Profiles

SPIN CONTROL

Manhattan's
Dance Music Mogul

DJ Jonathan Peters Makes Work Out Of Play

'I play all styles of Dance music, so I think that's one of the reasons that I have been having successful parties over the last 25 years in New York. I'm not really caught up in a style; if it's a great record, (then) it's a great record.' – DJ Jonathan Peters

SERVEANDPROTECT 

Series Part Seven:

The P&P Manual

Welcome back, everyone. Let’s move on to creating a policy and procedure manual (P&P) for your newly hired and adequately paid security staff.
 

Vegas
Nightlife Update 

Make the Rounds!

    If you think you know what’s new and hip in Vegas, think again. As in any city, the Vegas nightlife scene constantly is changing and evolving. Here, we’ve compiled a list of the newest nightlife destinations that have opened since “The Show” last year for your review.

SPORTSBARCENTRAL 

Sports Bar Central

Special Review  

SHOWTIME

Lightime the Way to Theatrical Atmophere

'There are five senses, and the guy who uses that is going to have a successful club.' – Vincent Conigliaro, president, Salvin Design

    Overwhelming, high-energy lighting displays and low-key, subtle architectural lighting aren’t the only ways to stir emotion on-premise.
    Many of today’s masters of the nightlife game are inviting patrons into environs rooted more in theater than in boom.
 

Star Power Sells 

Cash in With Celebrity Wines

    While world-renowned celebrities may never actually set foot in your bar or club, you can use the pulling power of their famous names and familiar faces to seduce star-struck consumers into trying new products.

Profit by the Plate 

Bar Food and Snack Options Can Be of Big Benefit to Operators

        If you are only serving drinks, you are missing out on easily accessible profits. The days of boring, standard appetizers are gone, and in their place comes and array of tastebud-tempting options that will make first-time guests crave your menu again and again.

Beyond the Discount

When Half-Price Beer Won't Do

Half-priced, dollar-off, beer and a shot, three for one, no door charge, free t-shirt, free drink ticket, free guest pass, free massage – done, done and done. You cannot reinvent the wheel. It is almost impossible to find a promotion that hasn't been done during Happy Hour, but it is possible to refresh it. 

INTERACTIVE GAMES 

Bar Energy Levels Can Translate Into Traffic

Once  you purchase the game(s), the ideas are endless on expanding them into leagues, awarding prizes and other methods of getting the entire bar engaged and word spreading around town.

 
Blending Business With Pleasure

The Latest Blender and Mixer Offerings Can Earn Extra Profits at the Push of a Button or a Pour of the Bottle

    Whether it’s a Daiquiri or a Blue Dragon, a Piña Colada or a Peruvian Sunset, if it’s cold and refreshing, guests likely will be calling for it at your concept on numerous occasions this spring and summer.

Kings and Aces

Some Old Hands and Some New Players As Well Make Up an Exclusive List of the World's Best-Selling Spirits Companies

Glow in the Dark
Glassware & More

Light-Up Gadgets That amke Your Profits Shine Brightly

'They're a ton of fun, and people instantly just feel good.' – Terry DelMonaco, president of Future Affair Productions  

Part VII: Managing your Internal Marketing 

To survive in the 21st century, we need to position ourselves with those who set guest recognition and satisfaction as their No. 1 priority. 

Innovation Comes from Conversation 

'We're not trying to just stay ahead of the competition; we're trying to help our customers' businesses grow.' – Tom Poje, food service marketing manager for commercial and international, Vita-Mix 

More Energy Thank Ever 

Four Factors to Contemplate When Tackling Energy Drink Sales

You wouldn't offer one kind of vodka, would you? Why shackle your customers to one brand of energy drink, especially when the flavors and tastes are endless. 

Low-Carb
Litmus Test

How is the More Health-Conscious Category of Low-Carb Beer Faring Today?

'I think they're becoming more popular in our region. People are watching their weight and fitness and when they drink, they don't want all the carbs that come with it.'
– Joe Geppi, manager, Eddie V's Edgewater Grille, Scottsdale, Ariz.
 

Tequila's Favorite Libation Has a Few New Friends

Try some or all of these recipes, and see what may work best at your bar. Your guests will thank you for the extra effort, and largely that thanks will be in increased revenue. 

Creating the Ultimate
Cocktail Menu

To Drive Dollars, Focus on the Menu Depth and Diversity

    What is the most cost effective, under-used, under-developed marketing tool that we in the business have to sell our chosen spirits, beers and liquid concoctions to our captive clientele?

Sizzling
Summer Cocktails

Cool Drinks That Earn Cold Cash

'Every season, we change the cocktails on our menu, but the Mango Mojito, we have not been able to take off. We tried it once and it didn't work. The customers wanted it back. So, we keep it on the menu year-round.'
– Frank, Campbell, general manager, California Café, Philadelphia, Pa.

A Secret Southern
SPEAKEAY

The Blue Monkey Lounge is Birmingham, Ala.'s Big-Money Business

    On a Warm Saturday Night, The Blue Monkey Patio sees a mix of artists, musicians, retired executives, blue collar workers, medical school residents and up to six or seven bachelorette parties.
 

When Well

IS NOT ENOUGH 

Diligently Upselling Vodkas Commands Super-Premium Profits 

'In order to upsell vodka, the bartender must have a comprehensive knowledge of vodka so that they can explain the brand differences to the customer. It is very important to understand that upselling brands can be a turn-off for many patrons so the bartender must first establish a relationship withthe customer.'
– Mark Grossich, CEO, Hospitality Holdings, New York City

10 Advertising Blunders to Avoid

    For any company, $1 million is a lot to lose. Companies with $100 million in revenue may spend as much as $10 million on advertising alone, so they need to spend it wisely. Advertising can be the biggest expenditure after salaries and benefits, as much as 5-10 percent of the budget.
    Even if you don’t own a $100 million company, you don’t want to waste your hard-earned advertising dollars. Nor do you want to put out the wrong message because you’ve failed to craft an ad that most appeals to potential customers.

 

Beyond the Margarita 

Hot-Selling Tequilas Spark New Cocktail Ideas 

    Tequila was the fastest growing spirits category last year with an 8.7 percent growth spurt, according to the Distilled Spirits Council of the United States. And, while the Margarita reigns as the most popular tequila cocktail in the country, bartenders are thinking outside the glass these days by mixing in their own imaginative ingredients to create a host of other unusual and exotic tequila libations.

Manhattan's Crobar is Killing The Caste System and Breaking-In The Bank