Beverage News
How do you Banana Malibu?

    Malibu has launched a dynamic online contest seeking the most creative video rendition of the iconic song, “Banana Boat (Day-O).” The How Do You Banana Malibu? contest was created to celebrate the addition of Malibu’s newest flavor, Tropical Banana. YouTube.com will host the contest. 

Tipping the Scales
The Gratuities That Drive Bar Staff

Minimum wage, on the clock, does not a happy staffer make.

Beaming with Possibilities
The Evolution of Laser Lighting and What’s Next for Clubs

In low-key lounges and cocktail bars, warm colors and natural materials find complement from architectural lighting, sconces and indirect light sources. Conversation and personal interaction are the order of the day. But for those whose energy is a little higher, a new vanguard of laser lighting may hold much promise — lighting so innovative it’s not even yet legal in the United States.

 
Spinning Sin Coy
DJ Vegas Vibe’s In the Heart of the Hospitality Industry

Bringing Home the Box
Tips for Buying and Using Digital Jukeboxes

Shifting Gear
On-Premise Opportunities Pick Up the Pace of NASCAR’s Popularity

When you are in downtown Las Vegas and have to wait an additional 20 to 30 minutes for a cab because of the lines of men and women needing them to get to the day’s nearby NASCAR race, it dawns on you just how much this come-from-behind sport has expanded. I’ts now has the second most TV coverage behind the NFL.

Leading the Way South
‘The Show’ Adds a Landmark Mexican Counterpart

With a progressive mindset and the dedication to introduce new ways of thinking to the Mexican bar industry, “The Show” and a firm in Mexico have created a landmark partnership.

Organic Growth
Pizza Fusion Finds Solid Sales In Organic Liquid

    The two old friends thought it might be fun to channel three of their passions — pizza, healthy eating and the environment — into a restaurant concept with a “common sense business model” that would benefit the customer, the employee and the environment alike.

3 Little Ideas
Easy Summer Promotions for The Months When Everyone’s Laid Back

are just unfolding, and with these easy events, it is not too late to add a few extra pounds to your promotional line-up. 

 
No Assumptions
High Energy Holdings Proposes Unique Potential in p.i.n.k.

As the spirits industry floods the market with more product entries than on-premise buyers can process with their mental SPAM filters, it can get a mite tough to tell the gimmicks from the goldmines.

POS technology has made it easier than ever before for bars and clubs and restaurants of all stripes to do what they do best –– namely being hospitable to the masses and then presenting them with a check at the end of the evening for the good time had by all.

A Total 360
A Genuine Waste-Not-Want-Not Movement Toward Upscale Consumers

In fielding marketing messages for everything from the week’s latest premium vodka to this month’s latest pomegranate spirit, it is refreshing to run across something that actually resonates with an angle more authentic than merely parroting a buzzword.

Entertaining in the South
The Breakroom in Montgomery, Ala., Is Sinking the 8-Ball and Setting New Standards

In the Deep South, ages of bar fights, busted beer bottles and moths running kamikaze missions into dim lightblubs through a haze of cigarette smoke, many of them are not places you would take your retired grandfather to grab a burger and a game. When Rick Barber and his wife Lithia moved to Montgomery, Ala., in 1999, his love for shooting pool sent him on a hunt for a good place to pick up a game. When he couldn’t find one, he decided to open his own.

Building Better Security
Finding the Right Tools for the Job of Age-Verification

The commonly used phrase “tools of the trade” can be found in every single job, profession or trade across our country, including our line of work within the hospitality industry. In this article, we will discuss one category of tool: The tools used to assist in the verification of someone’s age.

Industry Veteran Jeremy Parsons on the Backbar Jar And Flavored Spirits

As owner and founder of beverage marketing and event management agency Cocktails - The Fluid Experience, Jeremy Parsons has observed the flavor revolution in cocktails from the eye of the hurricane. His time with the shaker has led to some interesting drinks using flavored spirits, as well as in-house infusions.

Guarding Assets
What Every Operator Should Know About Lowering And Controlling Pour Costs 

Every venue with a beverage component as part of its sales and revenue makeup has a vested interest in paying close attention to its pour costs. After all, whether it’s a high-volume nightclub, a neighborhood bar, a restaurant or a hotel, pour costs represent one of two primary expenditures in the beverage trade along with the house’s per diem outlay for labor.

America’s Largest Biker Bar Sets an Industry Example 

The Post-Peak Tenure Of a New Classic 

The Cosmo may or may not be the drink sensation that it was  in the early 1990s. For many venues, it’s a matter of location, brand and theme prerequisites and customer demographics as to whether it’s still raining revenue from Cosmo sales, or else the cash flow from them has slowed to the more normal levels of other popular drink standards.

Triton on Keeping Customers On-Premise 

It's that honey hole in the corner of the bar, fueling purchases and length of stay. ATMs offer the promise of an endless party.

Practical Tips To Levitate Summer Sales

There is no better way to put some wind into summer sales than with a solid food strategy to accompany and to complement beverage sales at the bar.